I was recently looking at the refurb stores for 16inch pros but I just cant justify the cost when it will mainly be used for word processing. It would be complete overkill for my needs (and for a lot of people I would imagine). Sadly I am also starting to look at other brands at the moment. A 13 inch just isnt cutting it for me anymore when I need to have multiple documents open and I really need to get something bigger relatively soon....before my poor eyeballs explode. Its a pity - I think they would definitely have a market for a non pro, cheaper, larger screen. I have noticed at work that similar aged colleagues seem to be going for 15 inch laptops now more and more. There is a point in life where portability is no longer the priority - I'm not lugging it around all day. It usually goes house --> car --> place I need to use it. Ditto for ipads - Im sure the last ipad air flew off the shelves as its just more affordable. A 12.9 inch version without all the bells and whistles of the pro would probably do very well (Id certainly pick one up). They have done this with the iPhone to a certain extent - I hope they will eventually follow suit with the mac too.
I am not sure how Apple will handle this, but I suspect it will as it has always done: bigger should mean more powerful and more expensive. The way I see it, Apple is not really evolving in handling this situation.
5.4-inch iPhone 12 mini, $729.00
6.1-inch iPhone 12, $829.00
6.1-inch iPhone 12 Pro, $999.00
6.7-inch iPhone 12 Pro Max, $1,099.00
10.2-inch iPad, $329.00
7.9-inch iPad mini, $399.00
10.9-inch iPad Air, $599.00
11-inch iPad Pro, $799.00
12.9-inch iPad Pro, $999.00
13-inch MacBook Air, $999.00
13-inch MacBook Pro, $1,299.00
16-inch MacBook Pro, $2,399.00
Mac mini, $699.00
21.5-inch iMac, $1,099.00
27-inch iMac, $1,799.00
27-inch iMac Pro, $4999.00
Mac Pro with 32-inch Pro Display XDR, $10,998.00
There is no 6.7-inch non-Pro iPhone. There is no 12.9-inch non-Pro iPad. There is no 16-inch non-Pro MacBook. And no iMac with a 32-inch display. There are a few exceptions (the 10.2-inch iPad is cheaper than the 7.9-inch iPad mini), but the rule seems clear.
It is a pity, as not everybody is a creative designer or a professional working with photos or videos. Some of us would just benefit from larger screens to do regular office work. One can certainly connect a larger screen to a MacBook Air, but that is not possible on the go. A 16-inch laptop would be very useful for many office workers, but it is hard to justify paying $2,399.00 for it when there are other laptops costing less than a half which are perfectly capable of handling the same work without any hiccups.
In addition to price, there is portability. Apple's 16-inch MacBook Pro weighs 4.3 lbs, which is perfectly fine, especially for the size. It could be lighter, though. Apple insists on using aluminum, which makes it feel more premium, but also heavier. In addition, Apple puts a large battery to handle the dedicated video card. But the thing is, office workers would not need a dedicated video card for their work. If Apple could create a 16-inch MacBook Air, it could let go the dedicated video card and the larger battery, and make it lighter as well.
As an example of what could be, I look at the 17-inch LG Gram. It seems to be a fine laptop, with a large 17-inch 16:10 screen with a 2560x1600 resolution, a 2.98 lbs weight, a 10-hour+ battery life, and a sub-$1,500 price tag. It may not feel as premium as the 16-inch MacBook Pro, and it certainly does not have the same performance, but it would be way more suitable for many people due to the combination of its larger screen, lighter weight, lower price, and decent battery life.