Wall Street Journal says the cost of an iPhone will rise 54% because of Trump's tariffs. At what point will you just say "no" to the price hikes?
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Other Will you still buy an iPhone after tariffs?
- Thread starter janeauburn
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All the phones from the top brands are going to go up in price so it doesn’t really matter. I reckon a lot of folk are just going to keep their old phones for an extra year or two.
People need to stop overreacting. apple will not charge 2300 for a phone thats not a foldable. The most you will likely see is 100-150 raise at most. hell most of the world has had raises in prices for a while. time for US to realise how good they have had it.
So Apple is going to eat the cost and lower their profits? Fat chance.
I can not remember any time Apple has changed a price, up nor down, on a product during its life time. The price will be set for when new products releases, and thats it. My bet is the 16 series will not change.
Yeah they will. They will clearly give some of the cost to the consumers but they aren't going to make their phones going from 999-1099 to 2300.
Apple simply will not sell any phones if they do this. Be very bad business.
Chances are they will increase prices across the board in all countries to ease the pain.
It’s not going from $999 to $2300. To answer the question asked by this thread, I would not buy a new iPhone at an inflated price unless I absolutely needed one.
I can see Apple raising prices in other area like the repairs to offset the tariffs.
Everything is about to get more expensive. I think I am okay holding onto my devices longer and just replacing batteries.
The $2300 figure is for a maxed-out (1TB) 16 Pro Max: https://archive.is/AgW9Z. The regular Pro would start at $1429 at that rate. Which I doubt they will do. But the situation will likely also change until September, so it's a bit early to discuss that at this time. In any case, Apple will do what they think is best for their profitability.
The consumer-based economy is essentially coming to an end, as the era of cheap goods produced through low-cost overseas labor is fading. Prices are set to rise across the board, and people will need to adjust to a lifestyle of making do with what they already have.
I’ve had iPhones last me a good 5-6 years with my present 14 a year and a half old. If you’ve bought a phone within the past year or so just hang onto it for now. If you’ve really need a new phone then now is the time before the price hikes.
Regardless of what is going to unfold it will likely be turbulent for at least the next while until things are sorted out over the longer term. I suspect there is going to be a lot of uncertainty going forward because the way we knew things to be is very likely over.
Regardless of what is going to unfold it will likely be turbulent for at least the next while until things are sorted out over the longer term. I suspect there is going to be a lot of uncertainty going forward because the way we knew things to be is very likely over.
The tariffs on iPhones is 54% of wholesale. I did the math on here the other day and the lowest spec Pro will jump about $300, if going strictly by numbers. $2300 was for the 1tb Pro Max and hardly anyone buys that model.
Despite being well off, the wife and I have decided to do zero upgrades on anything that doesn't need it over the next four years. No new tech (computers or phones), appliances, vehicles or otherwise for the remainder of this administration. We don't want to add money to the tariff cash register.
Holding on to your devises a while longer isn't big of a deal. iPhones upgrade time in the US was already approaching three years, on average, and yearly upgrades are only ~8%
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Very likely they will, and they will accept a lower profit. Cook sold 24 million in stock prior to the tariff increase, he knew what was coming. So do the consumer, and very few will shell out that 2300 for a phone, not in a 'down' economy.
I used my 7+ until this year and bought a 15+, and only bought it because I had apps that would not work on the 7+. We will see a year or more where Apple users simply hold onto their phones, and other big ticket Apple devices for another year or two instead of doing the yearly upgrade.
Yes, Apple certainly could short-term. I think Apple will eat much of the tariff costs and figure out ways to reduce costs elsewhere or grow areas of higher margins (services) to offset the increases. If the tariffs last for years, then Apple will certainly raise prices. Apple might raise prices somewhat in any case, but there is close to a zero percent chance that Apple will not eat some, even much, of the tariff costs.
The question is what competing phones have a lower tariff impact? Are there any made in the US? Does Nokia still exist and what are the tariffs on their phones? (I just checked and yes they do still exist.)
As was already pointed out people will probably hold on to their old phones longer. The price of used phones will likely go up. The highest end phones are bought by the status conscience rich, they will spend what it takes to signal their social class. The midrange will shift to the low end (What can I buy for $X). The low end will hang on to whatever they have.
At the moment Consumer Cellular lists 5 phones at less than $200. None of them are Apple's of course. They are Samsung, Nokia, and Motorola models. Where they are made and therefore the tariffs applied is the question.
As was already pointed out people will probably hold on to their old phones longer. The price of used phones will likely go up. The highest end phones are bought by the status conscience rich, they will spend what it takes to signal their social class. The midrange will shift to the low end (What can I buy for $X). The low end will hang on to whatever they have.
At the moment Consumer Cellular lists 5 phones at less than $200. None of them are Apple's of course. They are Samsung, Nokia, and Motorola models. Where they are made and therefore the tariffs applied is the question.
I haven’t paid full price for a phone in many years. I get a ridiculous promo trade in rate for my old phone with my carrier, and they in turn break up the remainder as payments over the next two years. A $300 increase means an extra $12.50 a month.
I said "no" yesterday when I grabbed a 16 at current prices. I was holding out for the 17, but these are not normal times.
If this affects UK prices I will ditch Apple and go Samsung. Have been considering anyway as iOS 18 has felt too buggy for me. I’ve got a iPhone 15 pro max so not in a rush to upgrade anyway. Disproportional price increases will confirm the switch in future.
It's like telling your spouse suck it up. So what if I'm cheating! Think about all those years I wasn't cheating on you. 😆
Did someone
think this would mean that people would be encouraged to buy American ! Can you tell me what the all American smart phone is please ? So the majority of smartphones will go up in price Apple , Samsung, Google. So it a big win for consumers who get the same phone just costing more ! 🫤
think this would mean that people would be encouraged to buy American ! Can you tell me what the all American smart phone is please ? So the majority of smartphones will go up in price Apple , Samsung, Google. So it a big win for consumers who get the same phone just costing more ! 🫤
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