With the ailing global economy, I am looking at ways I get better value for my money. One way I can do this if I need to replace a computer is by avoiding the Apple Tax.
Microsoft sponsored a new whitepaper (PDF) from Roger Kay of Endpoint Technologies Associates which takes a look at the tax from a tech analysts viewpoint. His paper shows the Apple Tax is the combination of what people pay up front when purchasing a Mac and what people pay over the life of their computer the hidden tax.
Roger looked into both aspects in his whitepaper, and has discovered some interesting findings around the hidden tax of owning a Mac using the scenario of a hypothetical family of 4 and their costs over a five year period. Knowing that Tax Day is just around the corner here in the US (April 15), I decided to have a little fun with his findings by building a mock up tax form using Rogers numbers that show the whopping difference this family would get purchasing Windows PCs over Macs: $3,367.
Read the rest of the article on the Windows Experience Blog.
Whoa. What's with Microsoft being this aggressive towards Apple and the 'Apple Tax' lately? And: When and how will Apple respond?