Other With the release of the vision pro: What's the future of the iPhone?

[Torty]

I believe the Vision Pro will be a game changer for Apple. But not in the way Apple would like. It's the finest piece of hardware and software. The best engineers and designers that Apple has are working on it. That's the problem. These brilliant minds are rare and missing for further development for Iphone, iPad and IOS or Ipad OS. This development will therefore only be moderate.
Apple has reached the end of its cycle with its cash cow, the iPhone.

Now the search for “the next thing” is urgent.
In order to make the Vision Pro successful, it will receive a lot of focus from a marketing perspective as well.
With the result that the iPhone will feel "old" and "uncool". People will want to know what the next generation Vision Pro will be able to do, and the iPhone will take a backseat to the media.

This can result in the iPhone becoming less attractive and Apple having problems maintaining margins. And when the profits stop flowing, everything changes in a company. Not for the better. The process will be gradual and will take several years.

 

[eyoungren]

So, Apple is the new Sears/K-Mart is what you're saying?

 

[Torty]

So, Apple is the new Sears/K-Mart is what you're saying?

I don’t know what happened to these companies cause we don’t have them here. Maybe more like Sony which had its peak in the 80’s.

 

[eyoungren]

I don’t know what happened to these companies cause we don’t have them here. Maybe more like Sony which had its peak in the 80’s.

Sears was a large department store corporation founded in the late 1800s. It was the Apple of its time for close to 100 years. Then the internet came and it died.

Apple has products - Sears had brands. Craftsman tools, Kenmoore, Diehard batteries, etc. Sears was big enough to own other department stores, such as K-Mart - which died with Sears.

If Sears can die after 100 years of dominating whole markets, Apple can too.

But I don't see this product of Apple's doing that.

 

[JPack]

If you believe the reports from Gurman, the top execs including Tim Cook, Craig Federighi, and Johny Srouji are pretty realistic about it. They know it's an experiment and they haven't dedicated all resources to it.

And we've seen this story before. Some people thought Watch would replace the iPhone. Apple knows it'll take years before it gets traction (if any).

At the end of the day, the consumers will decide. Tim Cook isn't a "product guy" like Steve Jobs. This means he'll look at the numbers to decide. If people really want computers strapped to their face with a battery attached to their hip, then Apple will invest more.

 

[Torty]

Sears was a large department store corporation founded in the late 1800s. It was the Apple of its time for close to 100 years. Then the internet came and it died.

Apple has products - Sears had brands. Craftsman tools, Kenmoore, Diehard batteries, etc. Sears was big enough to own other department stores, such as K-Mart - which died with Sears.

Interesting thanks!

 

[MacDaddyPanda]

Sure if they shrink it down to Contact lenses and link it via Bluetooth. Or Use Elon Musks Neuro link technology. Resistance is futile.

 

[eyoungren]

Sure if they shrink it down to Contact lenses and link it via Bluetooth. Or Use Elon Musks Neuro link technology. Resistance is futile.

It's all going to be wetware at some point. I and others have made the comment that at some point in the future, your 'screens' are going to be displayed on your retinas - direct from a neural link to your optic nerves.

 

[MacDaddyPanda]

I wouldn't doubt it. Lot of tech that was imagined in the past are coming to fruition in some form or another.

 

[jagolden]

I believe the Vision Pro will be a game changer for Apple. But not in the way Apple would like. It's the finest piece of hardware and software. The best engineers and designers that Apple has are working on it. That's the problem. These brilliant minds are rare and missing for further development for Iphone, iPad and IOS or Ipad OS. This development will therefore only be moderate.
Apple has reached the end of its cycle with its cash cow, the iPhone.

Now the search for “the next thing” is urgent.
In order to make the Vision Pro successful, it will receive a lot of focus from a marketing perspective as well.
With the result that the iPhone will feel "old" and "uncool". People will want to know what the next generation Vision Pro will be able to do, and the iPhone will take a backseat to the media.

This can result in the iPhone becoming less attractive and Apple having problems maintaining margins. And when the profits stop flowing, everything changes in a company. Not for the better. The process will be gradual and will take several years.

So every time someone makes or takes a call they’re going to strap on a set of big goggles?
iPhone is also a quick reference tool. Going to put on the goggles for a 10 second look-up? I just don’t think so.
You don’t know it’s the finest piece of hardware and software. When you’ve spent as much time with Apple and their products as I have you’ll be able to separate their hype from reality and practicality.
We’ll all be long gone before this type of thing is everyday mainstream.

 

[phazedout]

This can result in the iPhone becoming less attractive and Apple having problems maintaining margins. And when the profits stop flowing, everything changes in a company. Not for the better. The process will be gradual and will take several years.

You say that, but come September it will be an iPhone frenzy. Apple's jump into services shows they aren't putting all of their eggs in one basket anymore.

Sears was a large department store corporation founded in the late 1800s. It was the Apple of its time for close to 100 years. Then the internet came and it died.

Apple has products - Sears had brands. Craftsman tools, Kenmoore, Diehard batteries, etc. Sears was big enough to own other department stores, such as K-Mart - which died with Sears.

If Sears can die after 100 years of dominating whole markets, Apple can too.

But I don't see this product of Apple's doing that.

Sears died because they didn't know how to adapt to a modern market. They thought selling off entities would help the bottom line, when they should have been innovating. They sold off parts of the company, got rid of the catalogue that was instrumental in them becoming such a huge success in the first place, and merged with K-Mart which cheapened their brand. They were the biggest retailer in the country, they got complacent, and eventually met their downfall because of it.

 

[eyoungren]

Sears died because they didn't know how to adapt to a modern market. They thought selling off entities would help the bottom line, when they should have been innovating. They sold off parts of the company, got rid of the catalogue that was instrumental in them becoming such a huge success in the first place, and merged with K-Mart which cheapened their brand. They were the biggest retailer in the country, they got complacent, and eventually met their downfall because of it.

It didn't help that Sears eventually got owned by a reclusive hedge-fund manager that sought only to drain the company of its value for his own purposes. Buying Sears stores with his own company and then leasing those stores back to Sears itself at extremely high prices being one aspect. He ends up owning the properties (which he can sell later after Sears dies) and making money on top of it.

But my point was that Apple isn't infallible or bulletproof. People saw Sears that way. I'm not saying that Apple is headed for an inevitable fall - just that it's possible. None of us know the future 25, 50, or 100 years from now.

 

[Mr. Dee]

The iPhone will continue to exist as the Mac does for the past 40 years. The iPhone will be the premier platform for mobile computing while Vision Pro takes on some of the experiences of the Mac, but will remain an aspirational product for many for many years. It’s basically gonna be niche for a very long time due to the form factor and nature of the device. With time and hopefully advances in technology and science it will reach near a RayBan for every day use. But don’t expect the iPhone or Mac to go anywhere, both will need to keep selling to fund the R&D of Vision Pro and VisionOS.

 

[FranApple]

The iPhone will continue to exist as the Mac does for the past 40 years. The iPhone will be the premier platform for mobile computing while Vision Pro takes on some of the experiences of the Mac, but will remain an aspirational product for many for many years. It’s basically gonna be niche for a very long time due to the form factor and nature of the device. With time and hopefully advances in technology and science it will reach near a RayBan for every day use. But don’t expect the iPhone or Mac to go anywhere, both will need to keep selling to fund the R&D of Vision Pro and VisionOS.

Agreed. The hardware limitations in this day are significant. To get the same tech into a RayBan, we need some significant advances in miniaturization and batteries. It's just not happening anytime soon. I'd probably get the Gen 1 vision pro, but that 2 hour battery life kills it for me. THere's no way I want to stay plugged into an outlet either. Not for a device that sits on my head.

 

[barkomatic]

I don't see the Vision Pro replacing an iPhone yet. The iPhone can fit in your pocket when you don't need it but you'll need a bag for the Vision Pro for now at least. Since the view outside the headset is said to be excellent, I wonder if some will be walking around NYC with it on next year. It will be interesting to see how people react.

 

[Abazigal]

I don't see the iPhone going anywhere. The Vision Pro seems more like an accessory to it, rather than a replacement, much as it may be marketed as one. I am not going to be reaching for my headset when I want to call for a ride, for example.