Would appreciate logo feedback!

[kwissylawrencek]

Hi everyone, I'm creating a logo for my girlfriend. Her name is Shelley Costigan and she is a Personal Trainer.
Just wanted to get some feedback on the logo. From where it's come from, i feel it's finished but after looking at it for so long i begin to doubt myself. Cheers!

Here is the original, and a second try at it too, to see where it has come from.

 

[bluetooth]

In all honesty, I think the typeface choice could be better for the brand/message you are trying to portray.

Overall, I can understand and appreciate the feminine feel/concept you are trying to create but the typeface is too elegant and overall too complicated. Your logo should be able to say "Personal Training" without you having to state it in such large subtext. There is also not much flow to it and a feeling of disconnect between the text/typeface and illustration.

• I don't find it clean and bold.

• Either the typeface or illustration should have prominence, at the moment they are both large (competing with each other) and the size relationship is not well balanced, this includes the subtext imo. If the name/ text had more prominence and connect to the illustration it might be more immediately apparent to the viewer that her company is in the business of personal training without having to state it underneath is such large text...

• To be truly unique among the competition I think you could look at reworking/revising the abstract character. Although I like the first character design (purple) the best out of the 3.

1. A logo must be describable.
2. A logo must be memorable.
3. A logo must be effective without colour.
4. A logo must be scalable i.e. effective when just an inch in size

Ask yourself if your logo meets the above criteria? Is it going to be clear, concise and legible at the size of an inch on a letter head, business card, pen, hat, etc. Very unlikely, especially with the font/typeface being so light.

I would likely suggest that you consider going back to the drawing/sketch board...keep the intended feminine or elegant feel to it but try to work on the points I have stated above and before doing so perhaps these links can be of some additional benefit:

"5 Useful Logo Design Tips"
http://www.davidairey.com/5-vital-logo-design-tips/

"What IS a logo?"
http://creativebits.org/what_is_a_logo

"Logo Critiques"
http://creativebits.org/critique

Good Examples of the "Design Process"
http://www.davidairey.com/logo-design-for-giacom/
http://www.davidairey.com/tunelinks-brand-identity-design/
http://www.davidairey.com/ganze-brand-identity-design/

See what else is out there in the market. What works and what doesn't. What will make your logo stand out? Nothing wrong with trying to gain some inspiration...
http://www.flickr.com/search/?q=fitness+logo
http://www.brandsoftheworld.com/

Hope this helps.

 

[JoshBoy]

it feels very.... "medical" if that makes sense, i am expecting a womans clinic or personal medical products when I look at it. Dont get me wrong, it is a nice logo however I feel it may not invoke the correct feel for personal training, just my 2 cents is all.

 

[ktbubster]

I agree with both the above posters. I'd bring the general idea back to the drawing board.

I see that the body of the figure is made out of what seems to maybe be her initials? I am not sure anyone else got that 100%, perhaps make it a bit more obvious.

I feel that it should be bolder for sure. The thin type face doesn't really say much about the personal training, and i'd like to see a ... "heavier" and more lighthearted/less medical approach. Not "comic sans" lighthearted, but more warm. Warm would be a good way to explain it.

Either way, the previous suggestions are good. Good starting point on the concept though.

 

[ezekielrage_99]

You've jumped on the one idea which is not really a good idea...

The font is by far too fine and delicate for decent signage it needs to be heavier otherwise it will be lost, but the kerning is very sharp (I do like that). Trust me on this, the font it nice but it will be lost...

Memorable logos are tough to design, the issue being the swish with the circle to me doesn't mean anything I don't understand the logic behind it. It seems like you've jumped on the concept of "personal" and tried to make it tangible where IMO the logic should be based upon the idea of direction, because that's what Personal Trainers do, they give direction.

That's why I would be targeting the idea of a festoon or arrow as a graphic for the sense of direction, movement and personality. A little bit like the Eurovision 2009 bird graphics

I would check Logopond and http://logolounge.com/ for inspirartion.