A simple UI does not mean it's a good UI. Just being simple, on it's own, doesn't make it good.
My brother has used my iPad / iPhone occasionally before, but when I gave it to him the first thing he tried to do way swipe up because of the arrow for control center. I think the lock screen is fine as it is, but for new / younger users it may be confusing.
I'm not saying the whole of iOS7 is non-intuitive or complicated; but some parts are.
For example, when you're viewing one photo, in iOS7's photos app, you can pinch and zoom out to 'moments' or tap the back button. From moments you can't pinch to get back to 'collections', you have to press the back button. It feels like you should be able to pinch all the way back to the years view of photos. A good feature would be able to zoom all the way back from viewing one photo to year's view with a big pinch, and only back one level with a small pinch, so you're not having to press the back button 3 times (or pinch 3 times).
Pinching to zoom in and out is natural -- it's been hyped up and most people know of this gesture. Pulling down with one finger on the springboard to bring up search is not -- it's always been swipe to the left to get search (and that was obvious because of the dots / icon at the bottom); you wouldn't know how to search without accidentally swiping down or someone showing you.
Size, colour and boldness of text is used to emphasise what are controls, where are controls, what are titles, which are most important. In iOS7, some panels loo so confusing - what is a title, what are options, why are some options smaller than others, what is a description... In the maps panel, at first the blue text is the title and the black text is the content - if you tap on it the whole section highlights and takes you to the web address, for example. But then blue text (same exact size) is used for the 'directions to here' and 'directions from here', as separate options. Then it changes again back to segments with blue text as the title, but non-tappable options. Then at the end the blue text is used again as separate options but slighting bigger.
I wasn't talking about Windows Phone 8; but now that you've brought it up -- in settings the titles are smaller than the descriptions of what each setting does, and the main title is cut off. I was talking about Windows 8 -- some options look like titles and I feel surprised when I can click on an option that looks like a title.
In iOS, details matter - when the music app says N...pling instead of Now Playing, the app feels rushed.
With the lock screen they should make it so you can swipe either way, because if they put a visual cue to which way to swipe I think it'll ruin the simplicity of it.
Your just not liking the aesthetic changes and thats the issue. Apple is a company that innovates and designs. They always have and always will. The new design of the OS is revolutionary and thats why people have a problem. Not everyone is a true apple person. We are few and understand what we are buying and using. Its simplicity that we want and we want it to look forward. If you want boring buttons and already done design buy a sony or samsung. let Apple be apple.