I think that many people, like me, are disappointed in iOS7 because it visually goes against everything that attracted them to Apple in the first place.
Sure, Apple has many times made bold moves in their designs, but they have always kept it at a highly professional level. This time I feel is different.
To go out and show something like this to the public. I don't know what they were thinking. It looks like an early sketch at best.
There will always be people who likes it. And I can't say that they are wrong. Everyone has their own taste. But this is a device that is aimed to appeal to the masses and there's what I think it went horribly wrong.
Not one person that i've showed it to has liked it. In fact most of them could not believe that it was a product of Apple which they have always regarded highly when it comes to design.
It is an embarrassment to say the least.
Couldn't agree more. I feel as though Apple is going against some of the things Apple has represented to so many of us for so long now. Apple has always been about providing context and familiarity with its products. When I use an Apple product, I know what to do. With iOS7 it feels as if they
deliberately removed context...and I don't know why. The slide to unlock thing is a great example, as is the swipe to turn off, swipe to answer phone calls, some of the buttons, etc. When I first installed iOS7 on my iPhone 5, I swiped up on the lock screen. Why? Because theres an arrow pointing up right below the slide to unlock text. The context was completely altered and that changes the way you use a device.
These are things that Apple was known to excel at. "It just works"
The iPhone was designed to be able to be picked up by anyone of any age and instantly give them context and familiarity. I saw elderly women sharing photos on an iPad, and I was amazed that this technology was so friendly that it had transcended generational borders that were once impossible to crack.
And then I installed iOS7 and instantly felt as if Apple made a huge mistake. They removed so much of the OS that it no longer felt familiar and it certainly did not feel like an Apple product.
Don't get me wrong, the feature enhancements in iOS7 are superb and I really like where its heading in that regard...but the UI was taken too far.
I shuddered at the thought of my dad updating his iPhone to 7. I'll be receiving a lot of phone calls from him, but at least now I know how to answer the call.
Things used to be obvious on iOS. iOS7 requires a higher level of expertise than any previous version, and I think that was a very, very bad move on Apple's part. There's absolutely no reason that they couldn't have just iterated the UI, changed things up
enough to make it look fresh but still familiar. It's almost like this vendetta against Forstall is blinding Apple. They went too far and its obvious.
As my girlfriend put it when she first played with my iOS7 iPhone: "It looks juvenile"
Sincerely,
Concerned Apple lover