Yahoo wants Apple to dump Google as default search on iOS

[Rogifan]

Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search

A number of Yahoo insiders I have talked to said her plan to pitch Apple on the idea as its marquee mobile search partner is far along. The company has prepared detailed decks, including images of what such a search product would look like, and hopes to present them to Apple execs.

That has not happened as yet officially — it’s just the big honking goal of the Yahoo effort, said sources. Still, several said Mayer has already buttonholed a few Apple executives on the topic, including its powerful SVP of design, Jony Ive, who knows the former Google exec well.

“This is the aim of the whole effort here, to grab the pole position in iOS search,” said one person working on the effort. “It will take more than pretty pictures though to convince Apple to give up Google, given its focus on consumer experience being top-notch. But Marissa wants it very badly.”

 

[smoledman]

Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search

Isn't Bing the current default search? Bing also powers Yahoo search results, so once again Marissa Mayer is full of dung. What has she ever innovated?

 

[maflynn]

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Yahoo Wants to Be Apple’s Default iOS Search Engine