This applies to technology, however, not people. I think it's a fine slogan, as it's always accompanied by a picture of a Mac, not a picture of an anorexic stripper sliding down Dick Cheney.
I don't have anorexia so I don't know why I'm so sensitive to the issue. Just when I saw it, I thought, wow, that could really bring up some dark things for someone with anorexia--but I self admittedly think too much.
When Banana Republic had on its web-site an advertisement for belts that said "Get wasted," again, not having a problem with alcohol, thought to myself wow that could really be negative for someone who has a problem with alcohol--but I self admittedly think too much.