You can't go to apple.com/store to load the store anymore?!?!?

[Mike Richardson]

This is mind-blowingly incomprehensible.

Since the beginning of time, the last, infinity years, you could go to apple.com/store and load the online Apple Store. Also, store.apple.com.

Now it dumps you back to apple.com.

I have been banging my head against a brick wall repeatedly and to significant self-damage trying to figure this out. For at least a month. All I can figure out is that maybe that the home page is now the store. What the hell?

When you are someone who has tried to shop at Apple for literally the past, I don't know, 18 years, and you expect apple.com/store to load a fricking store? When it redirects you to "apple.com" the first thought is gonna be "Wow, damn, this **** is messed up. Where the hell is the store?"

Not, "ooh, the main page is the store, because, ooh, there's literally no Buy button on the main page, so wait, WTF, where do you buy the damn products". Actually, even my hypothetical devil's advocate could figure that **** out.

WTF?

I had someone on the phone and I was on his PC over TeamViewer, and he was ready to buy a MacBook, and I kept going to apple.com/store and it kept going to the home page which almost invariably shows an ad for an iPhone. Because I thought the damned website was broken and I kept trying variations of apple.com with "store" or "shop" in the URL somewhere as well as Googling "Apple Store".

 

[C DM]

Select a product you are interested in on apple.com and there are buy links or buttons all over the place. Seems fairly straightforward.

 

[stiligFox]

A few months back (there is an article here somewhere about it) Apple revamped their website and removed the dedicated store - they merged the store and product description pages together.

So now you would type in Apple.com/MacBook or Apple.com/MacBookpro or macbookair and that will get you what you want - it's a bit more intuitive now. There is a "buy" link near the top of the page.

Found article - https://www.macrumors.com/2015/08/06/apple-merges-apple-com-website-and-online-store/

 

[maflynn]

Yep, apple changed this a while ago. Seems kind of counter intuitive but there's not much we can do about it.

 

[Rogifan]

Yep, apple changed this a while ago. Seems kind of counter intuitive but there's not much we can do about it.

How so when there's a whole section of links at the bottom under Shop and Learn? Or click any one of the product categories on top and you immediately see a buy button. How is that counterintuitive?

 

[Tech198]

I hear ya... After buying things from store.apple domain, u gotta re-jugger ya brain... Certain times times because the domain is different, i don't even know i was on the store, since i'm always used to being a link to the "store" on home page