Working for the past 24 years for a commercial printer who specializes in stationery products, I've seen more than my share of crap 1/0 business cards. A little foil can go a long way. One of my favorite all-time designs was for a local design company called moneypenny graphics. They used a one-shot stamp/emboss die with copper foil to put a penny image on their card. Really effective, fun, and memorable. Also, It really is amazing what the right substrate can do for a business card. Seems like paper is the first thing most people sacrifice to lower the cost, which is a tragic error imho.
All that aside, this guy is a complete @$$.