Interesting. 35mm is a good focal length for walk about/travel. I've taken several trips with a Leica where a 35mm lens was on the camera most of time (though I would generally have a 21mm or 24mm in the bag "just in case"). Sometimes with a 90mm in the bag too. Both the wider and the longer lenes didn't get much use on these trips, but there were times I was glad I packed them. If I recall correctly, Nikon used to make two rangefinder film cameras, one with a 35mm lens and one with a 28mm lens--not sure which focal length was more popular.
As others have stated, I'm a bit puzzled by the inclusion of LR in the camera. I can't imagine a scenario (at least for my own usage) where that would be useful. If you aren't traveling, take the time to do proper edits on your main computer before sharing? If you are traveling, take a small laptop (or even an iPad) with you or wait until you get home? Crappy edits on a tiny screen aren't likely to be that much better than just sending JPEGs straight out of the camera if you *really* need to share a pic immediately.
Something that might be a better marketing point would be to incorporate the digital depth of field scale that they use with their Batis lenses. This lets you "zone focus" in manual focus mode (similar to a rangefinder). Somewhat similar to focus peaking, but it lets you set focus to the hyperfocal distance for a given aperture, ensuring maximal depth of field going from near to infinity. Focus may not be perfect near-to-far, but it ensures the largest DOF with "acceptable" focus.