I'm getting about 6-7 hours of real world usage. Brightness set to 2-5 bars. Closed safari, use firefox with noscript. Mail open, terminal sshing. A little vlc for mp3 and itunes for copying mp3 to an ipod. Bluetooth off, itunes/helper off. Just did a drive to vegas with phone tethering, about a 6 hour drive. Show's 2 hours left. Had to eat, stop for gas and stuff. My 2010 model was getting close to 9 hours when I first got it using it for light browsing.
EDIT: 13" i7 model.
What does iTunes helper do and how do I turn it off. I think I've seen it in accounts and users in preferences