Other £1449+ iPhone 14 pro max 256gb

[ian87w]

Apple has lowered prices in the past, even during periods of higher inflation e.g., despite U.S. inflation being 6.2% and rising last October, the price of 128GB and 256GB iPhone 13s were $50 cheaper than comparable iPhone 12s were at launch the year before.

From US perspective only on US MSRP, maybe. But international pricing wise, at least where I am, all we see are prices going up, never going down. Every year when new iPhones are released, their launch price would be higher than the previous gen. We now at $1000 for base iPhone 13 (non pro). 2022 SE is already priced higher than the iPhone 11. I’m predicting iPhone 14 would start at $1200 here.

 

[compwiz1202]

Drive down cost, correct. That's why Apple went on to use BOE despite their track record.

But lower prices for consumers? Tim Cook would disagree. Apple brand has a very high perception in value. Apple actually has to keep price high or increase prices so people will look up to the brand. That's why there's the $1000 monitor stand. If Apple drop prices, people actually might feel the brand becomes less desirable. Brand image.

Nike wouldn't sell their t-shirts for $1 despite the low cost they have. They have a brand image to maintain.

They also can't drop the price too much or they get backorders out the wazoo that drag on. They just try to keep the price the same, which at least for the largest screen iPhones lowest capacity in the US, hasn't risen past $1099 since XS Max

 

[webkit]

From US perspective only on US MSRP, maybe. But international pricing wise, at least where I am, all we see are prices going up, never going down. Every year when new iPhones are released, their launch price would be higher than the previous gen. We now at $1000 for base iPhone 13 (non pro). 2022 SE is already priced higher than the iPhone 11. I’m predicting iPhone 14 would start at $1200 here.

I can't speak to all markets but lower prices definitely weren't just a U.S. occurrence. As another example, prices in the UK (the original focus of this thread) were also lower. The 128GB and 256GB iPhone 13 were each £70 cheaper than comparable iPhone 12s were at launch the year before.

 

[uuee6543]

I can't speak to all markets but lower prices definitely weren't just a U.S. occurrence. As another example, prices in the UK (the original focus of this thread) were also lower. The 128GB and 256GB iPhone 13 were each £70 cheaper than comparable iPhone 12s were at launch the year before.

That’s because when iPhone 12 was coming out in the UK the GBP to USD exchange rate was extremely favourable. Right now it is so bad that I wouldn’t be surprised to see a £200+ (yes £200!) increases across the entire line up.

 

[The-Real-Deal82]

That’s because when iPhone 12 was coming out in the UK the GBP to USD exchange rate was extremely favourable. Right now it is so bad that I wouldn’t be surprised to see a £200+ (yes £200!) increases across the entire line up.

It’ll impact sales here massively if that happens but I wouldn’t be surprised at all.