I think Apple's mistreatment of the pro market overall is hurting their financials.
Hurting financials??? Eh? There is a difference between monopoly money and
real money.
"... “We’re pleased to have generated over $23 billion in cash flow from operations during the quarter,” ..."
http://www.apple.com/pr/library/2013/01/23Apple-Reports-Record-Results.html
You folks have a completely and utterly warp sense of the notion of "hurting" assigning raking in $23B in a
single quarter as being some kind of 'bad' outcome.
Apple had socked away $137B in cash and equivalents by the end of FY Q1 compared to having started the Q with $121B. Yearly Apple still has 10's of Billions of dollars coming more then they know what to do with (even after dividends , stock buybacks , etc .etc.). That's 'hurting' ???? That's actually in the context when the iMac sales were artificially suppressed to the tune of 700k units.
In monopoly money terms, the stock is down but if the stock price is disconnected from reality then there is little Apple should be deeply loosing sleep over. The iPad was not going to keep growing at high double and triple digits forever. iPhone growth was eventually going to plateau also.
Most of the speculation about Apple $700+ stock price is based upon some still mythical "TV revolution" or some other new iPad or iPhone sized product family spring up from the ground as another run away hit.
The traditional form factor PC market is maturing and flatting out. There is no "hyper growth" vehicle coming out of that. Apple can continue to cannibalize the sales of smaller, weaker PC players but that growth is long term coupled to that overall market growth.
The actual delta between expected profits and real profits was low enough that more pros buying both iMacs and Mac Pros, along with software, could have made a dent.
Oh Apple is hurting because the profit margin went from 38.6 percent compared to 44.7 ? If read the transcript Cook said that the iPad mini has lower margin than typical margins they look for in a product ( '... the iPad mini gross margin is significantly below the corporate average ...' ) . That was probably the primary contributing cause to overall.
The iPad2 was left in partially to offset that (plus cover the distribution while mini ramps up to full production). However, the combination of the two drove the average selling price of iPads down. The Mac situation isn't the primary driver.
The stock is down in part because folks see the same thing happening on the iPhone side eventually. In order to compete in the market Apple is eventually going to have to give a bit on iPhone pricing. Microsoft has stopped shooting themselves in the head with Windows Phone 8. Similarly, RIM will likely stop the gratuitous bleeding off of share almost "for free" to iOS.
At this point, Apple needs to do everything they can to expand the Mac's audience, and getting serious about pros again would be a good starting point.
Actually taking out some ads would be a start. If haven't noticed Apple really hasn't advertised Macs in almost two years. They've almost entirely relied on 'halo' effect to boost Mac sales. Once they solve the iMac supply problem it would not be hard to sell the whole Mac line up to those they are target by proactively seeking those folks. Maybe another "clown Microsoft" campaign ( instead of Vista leverage Windows 8). A campaign with better substance would be probably be better.
Mac Pro is not going to 'save' the Mac by itself. Never has, never will. The Mac portfolio would be a bit more robust if the Mac Pro is present and healthy. However, it isn't necessary for long term growth, profits, or health.
It is far closer to the 'hobby' status AppleTV was in several years ago. Interesting enough to do but not a strategic linchpin in the financial plan. As long as it grows
and pays for itself it will remain interesting to do.
There is no "loss leader" Mac product that the larger margins for the Mac Pro to have to cover up. The top selling Apps on the Mac App store are primarily Apple apps that run extremely well on any Mac.