AMD has some hits (amd64, the first APU) But the problem is they somewhat don't keep hungry and maybe Zen cpu will be as good (i think it will beat any Intel cpu (Xeon too) at launch and for a while at least on raw performance), but how long AMD would keep the hype enough to be again in the enthusiasts minds?
In mid term is known Intel will focus on TCO than performance as market strategy, so say goodbye to the Intel performance era, now arrives the Intel economy era, does AMD has any chance to survive in a world hungry for $ or the enthusiasts will give them enough market share?
If you will look at WHOLE of the market, not only enthusiasts, but whole market and consider changes that are happening: Low-Level APIs, VR, HPC, GPU farms/GPU Clouds, Virtualization on GPU, servers, APUs, consumer electronics you will see that AMD has not only enthusiast segment to feed with, but a lot more.
Think about APU with 8 cores, powerful Polaris GPU and HBM2 memory. Or even 4 core APU with Polaris GPU and HBM2. Each of the cores with Broadwell level of performance. Which segment it would fit?
Not only enthusiast market will benefit, because for the first time in years, we can see price drops, because of good competition.
IF Zen will deliver - that is the only requirement here.