Its a single use case.
The majority of creatives are invested in CC and pretty much all of CC runs poorly on a macbook. Not to say thats the macbooks fault as CC runs pretty poorly on even high end machines and is poorly optimized and works better on windows than the mac. Seems you need £5k+ workstations to get premier, lightroom and after effects to run even smoothly...
Again not to say these are really aimed at anyone doing any of the above it is a glorified word processor and content consumption machine but for the money £1250-1800 you can get a decent 4K or 5K iMac so its not like its price its not in the range of the creatives above.
I really hope that now the initial tech and wow has been and gone than they reshuffle the line up and it becomes more like the air as a more affordable base model. It should be £1250 max not start.
Like I said in 2013 my 11" MBA was £1270 with an i7 512gb SSD and 8GB of ram. Things arent that different on the macbook apart from less ports and a retina display and its 5 years later and the same spec is £500 more.
Lets be honest every product in the line up has a retina display bar the air they have been using the tech for 6 years. Its established and I cant see it being a huge cost to implement now. It shouldn't be the excuse for its price and the single port makes it almost impossible to use as an all round machine.
Its honestly an joke that a 27" TB display cant be attached to it. Absolutely laughable. Even more laughable that even if you could there is no way to use the attached USB ports at the same time without a dock.
Unless you spend £150 on the docks and from the sound of things they are extremely unreliable as the port is limited.
Its also laughable that the all of the displays Apple has produced cant be attached with any sort of USB support with a single dongle, your lucky to find one that has a pass through power. Non of apples displays have ever used HDMI and no dongles have mDP and non have DVI so apart from a TV how else do you attach without another dongle to convert the display to then attach to another dongle... Oh and there is no display port to HDMI adapters...
Its just laughable. The user experience in this respect is beyond poor, unless the machine is only ever used on the go. But whats the point? The whole point of having a laptop is to be able to do some actual work with a desktop OS, otherwise the iPad is cheaper, more powerful and is truly meant to be wireless and can do all of the above word processing and media consumption.
Its a scratch your head moment.
Even more interesting is that the baseline Macbook Pro isnt much more powerful, its the same price, half the storage, heavier, thicker, has one more port... whats pro about that? The base touch is almost the same with 2 more ports and a touchbar and £1750 adds almost 0 extra usability apart from the 3.1 i5 which according to geekbench is slower than the 2.3ghz in the base macbook pro.
3.1
https://browser.geekbench.com/macs/415
2.3
https://browser.geekbench.com/macs/414
Mind blown.
The whole line up is a joke at this moment in time.
This still doesn't address the elephant in the room that the 13" has no dedicated graphics or quad processors either and the TB version is £1750.
If that was the case it would be worth the money, but nope.