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Apr 12, 2001
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The new Pride Edition band for the Apple Watch is now available to order for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations beginning May 24. The band is compatible with the Apple Watch Series 3 and newer.

Apple-Watch-Pride-Edition-Band-2023-Feature.jpg

Inspired by the LGBTQ+ community, the new Pride band features a sprinkles-like design showcasing the original Pride flag colors and five others:
Inspired by the strength and beauty of the LGBTQ+ community, the new Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.
A matching Pride Celebration watch face for the Apple Watch and iPhone wallpaper are available on devices updated to watchOS 9.5 and iOS 16.5.

Apple releases a new Pride band each year and continues to support and bring awareness to LGBTQ+ advocacy organizations around the world.

Article Link: 2023 Pride Band for Apple Watch Now Available to Order
 
maybe the design appeals to cake makers?

I have a friend who loves "funfetti cake" even though it really is nothing more than white cake with sprinkles. The sprinkles add visuals but does absolutely nothing for taste. I think maybe this year's pride band and watchface appeals to folks like that? :)
 
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this is by far one of the ugliest Pride bands ever. the Nike Pride band is one of my favorites.

It's so funny you say this because, to me, they look pretty similar. It's just rainbow shapes on a white background lol.

I like the design, definitely cool to see another unique band. Since every one is different and no two will have the same pattern, it follows the 2021 Unity Sport Band, 2020 Pride Sport Band, and even the Hermes Madison bands as having its own pattern. These bands will never not be cool to me.

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If I had an AW, it would’ve ben a reason to consider it. Never interested me though. What too BIG for my wrists.
Looks joyful, and ’Pridey' though.

My Watch is black, no Apple, with black bands, always. So funny am I when it comes to that.
 
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