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Been using the older white Nike pride holes band regularly when I work out or don't use a Hermes band. It's hard to keep it staying completely white over time even with using a magic eraser. Guessing the holes colors don't hold-up and leak.

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The new Pride Edition band for the Apple Watch is now available to order for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations beginning May 24. The band is compatible with the Apple Watch Series 3 and newer.

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Inspired by the LGBTQ+ community, the new Pride band features a sprinkles-like design showcasing the original Pride flag colors and five others:A matching Pride Celebration watch face for the Apple Watch and iPhone wallpaper are available on devices updated to watchOS 9.5 and iOS 16.5.

Apple releases a new Pride band each year and continues to support and bring awareness to LGBTQ+ advocacy organizations around the world.

Article Link: 2023 Pride Band for Apple Watch Now Available to Order
If I still owned Apple stock, I'd want to know how much money Apple loses on the "Pride" designs. Do their sales really recoup the development costs?
 

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If I still owned Apple stock, I'd want to know how much money Apple loses on the "Pride" designs. Do their sales really recoup the development costs?
Profit margins on bands that Apple sells for $49 and up depending on design have got to be in the 500%+ range, if not significantly more.
 
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If I still owned Apple stock, I'd want to know how much money Apple loses on the "Pride" designs. Do their sales really recoup the development costs?
It's worth bearing in mind that custom bands are what helps sell more Apple Watches (because of the customisation and potential lock-in from amassing a small collection of them over time), and should not be evaluated solely on how much extra revenue they generate for Apple.
 
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