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I’d say they’re already very expensive for what they do. But that’s just me, of course you can think otherwise.

I agree. An iPad should be a basic touch computing device, it doesn’t need a ton of power or parallel processing, an M1 chip is already overkill. But I think a lot of buyers aren’t particularly realistic in what they’re going to do with all those hardware features. They just buy the best Apple product.

For me, I’ve been watching the bottom of the range iPads, because I don’t need anything more, but even there they now charge 580 euros, while I can get a perfectly good Samsung tablet for 200.
 
The number of zones is smaller than the number of LEDs (multiple LEDs make up one zone). I just checked the numbers:

iPad Pro 12.9": 10384 LEDs in 2596 zones
MacBook Pro 16": 10216 LEDs in 2554 zones
MacBook Pro 14": 8940 LEDs in 2010 zones

The 14-inch number is surely wrong; you'd have 4.45 LEDs per zone.

My numbers are based on the assumption that the MBPs have a menu bar row. The 16-inch has 81 rows total, one of which is dedicated to the menu bar, and 128 columns. The 14-inch has 81 rows and 112 columns. In both cases, the menu bar is 74 physical pixels tall. Those add up to even numbers.

What did you check the numbers against?

If the only reason was feature differentiation for the 12.9",

Possibly.

It's hard to figure out what their iPad line-up is supposed to be right now. My best guess is they're deprecating the 11-inch Pro in favor of the Air, and eventually introduce a 15-inch Pro. This matches up with giving the Air the M1, and not bothering to give the 11-inch mini-LED.

planning OLED for both now would be a U-turn.

I don't understand the OLED rumors at all. I guess it'd avoid bloom problems, but regardless of my thoughts on OLED, it makes little sense to go mini-LED first only to pivot to OLED.
 
Good deflection on your false original reply. The article title "OLED iPad Pros Set to Be a Lot Pricier Due to Costly Panel Production Process" says they're pricier due to costly panel, not inflation.

Check your math -- 1TB iPP is $400 more than 512GB version. Retail pricing for an entire SSD stick (NAND + Controller) is about $50. Just the NAND chip is probably half that ($25). That's a 40% profit by your math? More like 1600%.

OK...another expert on cost of goods and what drives their prices upwards.

It's interesting that you continue to support a company that you believe is greedy. Especially when there are so many options out there from other tech companies.
 


Apple's upcoming OLED iPad Pro models are likely to be significantly more expensive than existing OLED devices of a similar size due to the costly new production processes involved, claims a new report out of Korea.

iPad-Pro-OLED-Feature-2.jpg

Apple is next year widely expected to launch new 11.1-inch and 13-inch iPad Pro models featuring OLED instead of LCD displays, and its panel procurement will account for the largest proportion of material costs, according to Korean-language website The Elec.

Apple is currently believed to be in discussion with Samsung and LG Display about the price of supplying the panels, the specifications for which will require the use of production processes that have not been combined before for OLED panels of the required size.

One of the new production processes is the use of a two-stack tandem structure, which has two emission layers, thus doubling brightness and quadrupling OLED display lifespan. All of Apple's iPhones use a single-stack structure, and Apple's rationale for requiring two-stack panels for iPads is that tablets tend to be used for longer periods.

Another process is the use of low-temperature polycrystalline oxide (LTPO) thin film transistors (TFT), for a more power efficient backplane that is responsible for turning individual pixels on and off, and lastly, a hybrid OLED structure that combines rigid OLED glass substrates with flexible OLED thin-film encapsulation, resulting in an overall thinner panel.

According to The Elec, the supply price of OLED panels for existing 10-inch devices is around $100 to $150, whereas the outlay for the processes involved in making Apple's required 11.1-inch and 13-inch panels is closer to $270 and $350, respectively.

As the report notes, Apple will likely pass on at least some of these material costs to the consumer, which will be reflected in significantly higher retail prices. Currently, the 11-inch iPad Pro with LED Liquid Retina display starts at $799, while the 12.9-inch iPad Pro with mini-LED Liquid Retina XDR display starts at $1,099.

Today's report adds that LG Display is developing both 11.1-inch and 13-inch iPad OLED panels, whereas Samsung is developing only for the 11.1-inch model, although Samsung may end up developing both types depending on production requirements.

In related developments, Samsung has reportedly decided to invest in eighth-generation OLED production lines, which should "theoretically" result in lower-costing panels compared to those made on the sixth-generation line. The OLED iPad Pro panels coming out next year are to be made using the sixth-generation line, but the panels for Apple's future OLED MacBooks are likely to be made by the eighth-generation line.

Article Link: 2024 OLED iPad Pros Set to Be a Lot Pricier Due to Costly Panel Production Process
This has been a problem for Apple for the entire lifetime of the company; pricing their products in a way which makes them inaccessible to the majority of people, which only guarantees that they will have a very limited market share. If Apple continues doing this, then these new iPad Pro models will not sell very well, and the competition will move in to capture customers. This should be a warning to Apple.
 
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I’m in the wait and see camp. All depends on the quality of the display. Apple will decide what quality panel they can mass produce for the price that they want. Then up to us to decide if we like for what the price may be.
 
I have a 16” M1 MBP and a 13” M1 iPad Pro; I enjoy using my iPad as much, if not more.

Ever since I changed jobs 3 years ago, I never use my MacBook. My main machine is an M1 Mac mini (which replaced my 27" iMac), and my secondary machine is an iPad Pro with Apple Smart Keyboard. My MacBook just sits unused.

My MacBook was my travel work machine. Interestingly, at that time, I sometimes used to take BOTH my iPad Pro and my MacBook while traveling, but I no longer travel for my job so my MacBook become superfluous. (While traveling, my iPad Pro would be for content consumption*, notes, and use as a secondary screen for the MacBook for work related usage.)

Although now I still use my iPad Pro more for content consumption, if I do use the iPad Pro for work, it's usually just light work in office productivity applications and most of them work fine on an iPad with keyboard. Most of my work is on my desktop Mac. I could get by with just a regular iPad with keyboard, but I prefer the screen of the iPad Pro, and luckily I can write off the cost though my business.

*Note that you can't download Netflix shows onto a MacBook for offline viewing. This was a royal pain on the plane for example.

I am not saying that enjoying the iPad and adding it to your workflow is a bad thing, I just think that at a certain price point it becomes a luxury item more than a need. I love using my iPad mini but if it were the same price as a 14 inch MacBook Pro, I would start to question its usefulness versus a MacBook Pro.
 
So I can buy a LG / Sony OLED 65" TV for $1200, but a 13" OLED screen will be jacking up the price? Can someone ELI5 this? I understand an iPad certainly does more than a TV but... C'mon.
 
So I can buy a LG / Sony OLED 65" TV for $1200, but a 13" OLED screen will be jacking up the price? Can someone ELI5 this? I understand an iPad certainly does more than a TV but... C'mon.
You can't really compare TVs to iPads. That said, it should be noted that Sony LED TVs are way, way cheaper than Sony OLEDs.
 
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Is OLED even an good idea given that burn-in nature of the displays? I would rather have mini-LED/QLED. Or maybe burn-in is good for making the device obsolete much faster.
 
So I can buy a LG / Sony OLED 65" TV for $1200, but a 13" OLED screen will be jacking up the price? Can someone ELI5 this? I understand an iPad certainly does more than a TV but... C'mon.

Part of the answer is quite simple: smaller diodes are more expensive to produce.
 
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We can always do what we used to do in earlier decades.

Buy something once and use it to death for the next decade.
 
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Would you accept a decrease in your salary so that your company can eat some costs?

Why should anyone accept a lower salary when they work for one of the most profitable and successful companies on the planet? Just because Apple might drop a few percentages on their extreme profits quarter by quarter, shouldn't result in employees starting to lose salary or benefits.
 
Dear MR editors, please post these type or news exclusively in the iPad forum and not on the front page so many of the non-productive ”I hate iPad Pro and iPadOS” posts are not posted. We do not want to give these people high blood pressure because iPad Pro and not Mac is mentioned together with state of the art screen technology (again). It furthermore sours the discussion of iPad Pro users about advantages and disadvantages of OLEDS and what dual layer is bringing to the table, which the articles is all about.
 
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Time for Apple to start eating some of these costs. There’s been precedent for this in the past — component price increases but keeping the device at the same price.

They’re starting to price themselves out of the market in some product lines, and sales are being affected, based on their recent quarterly call.

They’re a $2 trillion company. Time to take one for the team — the loyal customers who aren’t multi-trillionaires. “We didn’t raise prices, and we think you’re gonna love it.”
But Tim’s mantra is ‘For a Few Dollars More’.
 
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How much better can an Oled screen be over the current 12.9 iPad Pro’s?
Depends upon who you ask...

Tech bloggers that rely on being in Apple's good graces.... "the OLED display is breathtaking! It makes the LCD screens of the previous gen look like a pixelated mess... game-changer!".

Customers who pre-order to get one on day-1... "this is amazing! No more eyestrain from those old LCD screens".

Those who suffer from FOMO and a lack of funds to buy one... "meh. My eyes can't tell the difference."

;)


Does ist actually matter?

Given the price of the iPad Pro and the associated accessories, it seems these customers aren't price-sensitive at all.
This is the correct answer. 👍
 
Ugh. This crap is making me want to move over to Samsung. They can make their tablets with OLED for a lot less. Christ, Apple.
 
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They were too pricey anyway and now further out of interest for people who aren’t needing a tablet for non-professional purposes. Apple need to start feeling the effect of the cost of living crisis on their customers, as these prices across all products are just uncompetitive at this point.
 
An awesome product. Those with real need (as in Pro) should be able to afford. Seriously.
 
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