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40 Million People Subscribe to Netflix's Ad-Supported Tier
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You forgot the bit where the ads become more frequent and longer.
Yes, our family would be included in the "40 million people". But only because Netflix involuntarily moved us from a Basic plan to their Ad-Tier plan.
So I cancelled our Netflix subscription, and plan to watch other things. Good riddance.
So I cancelled our Netflix subscription, and plan to watch other things. Good riddance.
Imagine there are really 40m people out there who pay 7$+ per month for an Ad-Based subscription when they can get the highest UHD-Tier-option for roughly 6.50$ per month via Turkey, India or Pakistan.
And how do they even know this?
I don’t have Netflix Ad tier yet (haven’t been auto downgraded), but do have Amazon’s… every time an Ad appears I take that time to get off the Apple TV, refill coffee or tea, stretch the legs and get back.
There’s no real way to “respond” to it, unless they somehow know… if I pause it to see what’s the Ar about (never)? Or if I visit related products in the same WAN? Plus the collusion, they also know that theirs “respond” more than other services.
The ads on Amazon were the final straw for me having Amazon Prime. The 'free' 2-day shipping went to 'about a week', which is no better than their actual free shipping. I let it ride for a few months, but then they announced the ads. I HATE ADS. I mean, I didn't get Prime for the TV anyway, but they raised the price again, likely because they spent too much on content I wasn't really watching anyway.
Screw it, high seas are better anyway.
And then to prevent churning we'll start seeing 12-month commitments with early termination fees.
How do they know? This sounds like Netflix PR, and being regurgitated here as gospel!
I don’t think it's about trying to disassociate from HBO branding as much as trying to promote the broader available content on Max. The merger of WarnerMedia and Discovery led to a merger of the companies' streaming services including HBO Max, Discovery+ (most content), and the very short-lived CNN+. Those not interested in "adult-skewing" HBO content can still subscribe to Discovery+ alone, at least for now.
STOP PAYING FOR ******IFIED NETFLIX. VOTE WITH YOUR WALLET 🏴☠️
Netflix's ad-supported streaming tier has 40 million global monthly active users, up 35 million from a year ago, Netflix said today at its Upfront advertising presentation. Netflix has 270 million total subscribers worldwide, so the majority of its users are still on the ad-free tiers.
Netflix resisted implementing an ad-supported tier for many years, but confirmed in 2022 that it had plans to implement a cheaper option in order to boost revenue. The Standard with ads plan launched in late 2022, and it has grown more popular as Netflix has increased the pricing of its ad-free tiers.
In the United States, the Standard with ads plan is priced at $6.99 per month for HD streaming on up to two devices at one time, with all but a "few movies and TV shows available." The basic ad-free plan is $15.49 per month, while the premium plan is $22.99 per month. Netflix's ad-supported plan does not include the option to download content for offline viewing, nor does it support spatial audio.
According to Netflix, more than 40 percent of all signups in the countries where the ad-supported plan is available are for the ads plan. More than 70 percent of Netflix's ad-supported members watch Netflix content for more than 10 hours per month, and Netflix says subscribers are twice as likely to respond to an ad compared to subscribers of other streaming services.
Since Netflix launched its ad-supported tier, it has partnered with Microsoft for ads, but in 2025, it will launch an in-house ad platform.
In addition to boosting revenue through a cheaper ad-supported option, Netflix has also cracked down on password sharing. After putting an end to multi-household account use, Netflix saw strong subscriber growth and an increase in revenue.
Article Link: 40 Million People Subscribe to Netflix's Ad-Supported Tier
Streaming services have become cable, the worst of both worlds. Shows get partitioned out to this service and that service and you can't afford to subscribe to them all. I did Netflix for a while to finally finish watching Dark and rewatched Seinfeld and then dropped it and went to Amazon Prime for a while. Now I've dropped it and am going to do Hulu for a while, after that who knows, but none of the services are worth subscribing to all at once. I'm doing the plan with ads, yes it sucks, but I'm not paying the extra just to be ad free, I'll just use that time for bathroom breaks, playing on my phone etc.
Yes, because it's free with t-mobile account....not because I would actually pay for it. 🤷♂️ All these services love to share their customer subscription volumes, but then never call out how many of those are due to promotional offerings.
$23 a month is outrageous increase for the “quality” of content they’ve put out since Rona.Sure, but prices on services increase over time, due to inflation among other things. It’s not like prices of a hard disk.
Not being able to imagine other people’s viewpoint is a common thing here on and Reddit. But yeah, I personally wouldn’t pick it either. But you’re not “paying to watch adds”, you’re paying to watch content, with a lower price due to ads.
People moved to Netflix because of crazy cable prices with ads included. Now Netflix has become that exact thing people ran away from, but so many people feel stuck and continue to pay for it.
We cancelled January 2023 and it was the best decision overall.
While I don't love ads by any means, I'd much rather pay $6.99/month and have a couple 30-45 second ad breaks vs pay $16/month for a service I don't watch all that much personally...
But honestly, I don't pay for it monthly. If there isn't something I'm keen to see I unsubscribe and resubscribe when something of interest drops again.
The only streaming service truly worth subscribing to is YouTube Premium imo.
But honestly, I don't pay for it monthly. If there isn't something I'm keen to see I unsubscribe and resubscribe when something of interest drops again.
The only streaming service truly worth subscribing to is YouTube Premium imo.
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So, they just promoted this to get people to pay less on the ad plan? Or are they clever and rather people get on the ad plan as they actually make more money.
Funny on how they used to $7.99 with no ads. Now, you pay double with adds.
Funny on how they used to $7.99 with no ads. Now, you pay double with adds.
I will never watch ads. Therefore, I dropped Netflix. I’ll subscribe again when Stranger Things gets released then be done with it.
Exactly this, and for a media company specifically it's even worse.
Now this will encourage the creation of content designed around commericals. Think things like laugh track sitcoms and even more "reality" tv.
So now not only the price but also the quality is sliding back towards basic cable.
Give it ten years or less and there will be infomercials.
Amazon including ads was the last straw for me. I was complacent about rotating subscriptions but this is too much.
Paid them the $3, watched the new episodes that they had withheld specifically for this occasion, and canceled. To be fair, they gave me the whole $3 back.
When the others start pulling this same trick, the subs start getting pulled.
I am soon to be an ex-Netflix customer as Netflix no longer supports my 2011 Smart TV. I have to update the app but no update is available. So I can no longer watch Netflix.
en-shittification, and then.... more and more people move to torrent.... and then we reset again to a new model of paid content with a fair quality at a fair price.... then en-shittification creeps until.... and repeat
Meanwhile, I just stick with torrent all alone, getting high quality audio, high resolution, HDR, 4K, with no ads, no hardware ridiculous requirements, no sneaky snooping hardware/software (with a FOSS torrent client), no-one can delete my content, no need to hunt around on a bunch of different platforms, all for free, and giving the middle finger to all the corporate greed.
We all paid to watch ads on cable/sat for decades. some still pay it.
Mark my words give it 5 years there will probably not be an ad-free subscription service, or it will be prohibitively expensive.
They are starting slow, getting people used to it.