The other problem with the “base” configurations, is that with M1 there were very few compromises across the range and they were all overtly apparent: mostly CPU and GPU cores and memory bandwidth, things people can mostly quantify. But the big thing was that people picked up that first base model M1 Air with 7 GPU cores, 8GB of RAM and 256GB SSD and absolutely raved about it. It was the notebook to beat and the price king because you got a very capable computer at the entry level price that could handle just about anything you could throw at it from coding to 4k video editing without falling on its face. Same with the 14” M1 Pro MacBook Pro. The base model with 8 cpu cores and 14 GPU cores and 16GB of RAM, a screen that is still better than any competitor, amazing sound… and it regularly got marked down by $150 to $250 by retailers. It was a powerhouse in terms of value. It was well established that Apple Silicon was an amazing value even at the entry level of each tier.
Fast forward… base models still have the CPU/GPU variances, but now they are also hobbled with SSDs that are half the speed across the board, memory that is only 75% as fast as it was on the previous generation and sneaky moves like changing out 2 performance cores for efficiency cores in the case of the M3 Pro/Max. Stack that with a base amount of RAM and storage that has not kept up with the times, and you’ve got “base” model machines that are un-proportionately worse than those with an overpriced minimal upgrade. Very much the opposite in value of what the M1 Macs were when they were released.
Most people do not keep up with tech news like the average MR user. We’ve had two product cycles with a lot of hype: M1 for being a big leap forward and amazing value, M2 brought the redesigned MacBook Air. That’s what most consumers looking to buy a Mac right now knows as they are staring at the new M3 Mac’s on display. They have no idea how much the value of the base models has wilted away.
I am having a really hard time not convincing myself that the spec changes in the M3 line up than Apple trying squeeze customers up the product ladder: “8GB not enough ram? Sure, you could upgrade it to 16, that used to make sense, but $150 more also gets you to a Pro chip with big CPU/GPU boost and an extra 2-whole-GBs! Many of our customers that are media professionals found the M1 and M2 Pro Mac’s to be more than enough for their workflows, but don’t worry, we screwed around with the new Pro chip enough that it doesn’t make sense for them to go for anything other than the Max model now. It’s only like $60/mo more on our 0% financing anyway, and they can take their spouse to Taco Bell with the extra $30 in 3% cash back to soften the financial blow.”
Fast forward… base models still have the CPU/GPU variances, but now they are also hobbled with SSDs that are half the speed across the board, memory that is only 75% as fast as it was on the previous generation and sneaky moves like changing out 2 performance cores for efficiency cores in the case of the M3 Pro/Max. Stack that with a base amount of RAM and storage that has not kept up with the times, and you’ve got “base” model machines that are un-proportionately worse than those with an overpriced minimal upgrade. Very much the opposite in value of what the M1 Macs were when they were released.
Most people do not keep up with tech news like the average MR user. We’ve had two product cycles with a lot of hype: M1 for being a big leap forward and amazing value, M2 brought the redesigned MacBook Air. That’s what most consumers looking to buy a Mac right now knows as they are staring at the new M3 Mac’s on display. They have no idea how much the value of the base models has wilted away.
I am having a really hard time not convincing myself that the spec changes in the M3 line up than Apple trying squeeze customers up the product ladder: “8GB not enough ram? Sure, you could upgrade it to 16, that used to make sense, but $150 more also gets you to a Pro chip with big CPU/GPU boost and an extra 2-whole-GBs! Many of our customers that are media professionals found the M1 and M2 Pro Mac’s to be more than enough for their workflows, but don’t worry, we screwed around with the new Pro chip enough that it doesn’t make sense for them to go for anything other than the Max model now. It’s only like $60/mo more on our 0% financing anyway, and they can take their spouse to Taco Bell with the extra $30 in 3% cash back to soften the financial blow.”