I'm not bitter, it's a fact: you're avoiding paying UK VAT that is legally payable, since you're importing a VAT-rated item into the UK.
Now, there are lots of worthwhile arguments to be had about the UK tax system, VAT and duty, and the somewhat spurious USD to GBP conversion rate applied by many companies, that makes purchasing high value items in the US such an attractive proposition. I don't deny any of that.
However, the fact remains that under the law as it currently stands, VAT was payable and you didn't declare it. Or maybe you did, but your original post strongly implies that you didn't.
Cheers
Jim
I bet you are the type to write into the Daily Mail. I think you should stick to your 'location'. Anyway, I hope something cheers you up, you need it.
/me enjoying my tax free purchases to pi@@ off people like you and all Daily Mail readers!