It's $10 out of the $249 I have to pay in Canada. $249/52 weeks X 2.
However not concerned about the money, I would rather have it start from the day of activation. I can't imagine I'm the only one who thinks this and will be going through this during Christmas. Seems illogical that AppleCare Plus time is running while the Phone is under the tree.
Apple care lasts 2 years though so it’s 104 weeks. (I made the same mistake when I was working it out)
Most people buy AppleCare when they buy the product, I’d guess only a few add it later.
They want to avoid people waiting 60 days and then buying it in the hope to cover the product until it’s 2 years and 60 days old.
If you could do this, people would delay purchase and people would forget. So the option to add it later doesn’t get you any additional benefit vs someone who bought on day 1.