I view that ad as getting people to rethink just what it is they really want in a computer.
When you think about what many people buy a laptop to do, it’s really just to access the internet. But they don’t really want a PC, just internet access. In this context, the ipad is a better tool for the job, because it lets them access web content from the comfort tof their sofa without having to deal with all the complexities of a PC.
I realise this doesn’t exactly justify the existence or the price tag of the iPad Pro, but I think the value of an ipad comes when you realise that the majority of consumers are actually being overserved by PCs, in that for all the technological improvements we have had, we still are not giving users more of what they want, but instead just saddling them with more issues to contend with.