The storage options on the Air just feel intentionally wrong for what is considerd a “lower priced Pro”. 64GB is too little and $750 seems too much.
$699 PAir 64GB
$749 Air 256GB
$799 Pro11 128GB
$699 iPhone 12 64GB
$749 iPhone 12 128GB
An Air buyer is paying twice as much because they don’t want the bare minimum IPad. But to get “more than minimum” storage then they’re paying Pro level prices. Thats especially tough to swallow when you see that on the iPhone then 64 to 128GB is only $50
For us, we’re in this dilemma. I’m getting tired of my 12.9 (literally. Its too heavy for home use) so I either have to settle for 64GB or overpay for storage that is way more than I need.
That's exactly what Apple does. And they've done it with many products. They offer a "teaser" product. Not that a 64gb Air is crippled, 64gb will be sufficient for many users. But it is a less desirable feature that encourages upgrades. And the upgrade option is overkill for many folks. I'm sure Apple's profit margin on an upgraded 256GB Air 4 is much higher than the profit margin on the 64gb version. A 128gb Air at $599 would largely kill sales of the 11" Pro.