From a practical standpoint, the isolation makes even less sense, unless one is a lumberjack, construction worker or demolition expert. Why else would I want industrial grade sound isolation while listening to music? So that I'll be guaranteed to miss the doorbell and the phone, or kids screaming "dad the cat is on fire"? So that I'll jump 3 feet in the air when someone sneaks up behind me? So that I'll miss public announcements, car horns, sirens, bike bells or just people trying to alert me to the falling grand piano above my head?
If you're talking about complete isolation I agree. With BeatsX I can get that feeling if I press them on my ears and they seal my ear canals. It is the same feeling I get with solo2 and my wife if often upset because she calls me and I don't hear. In fact I use the solo2 when I work from home to concentrate but yes, if the cat is on fire I'm not able to find it out until I smell smoke. And that's the reason why I never put them on if I'm home alone with my little baby, even if she's close.
What I like about BeatsX when they are not pressed to my ears is that I get a decent isolation so I can make a call and don't miss a single word, but I can still hear loud sounds like a siren or a car horn. In the subway I can of course hear the incoming train but I'm not bothered by other people talking on the phone and I can enjoy my podcasts. With EarPods I couldn't get that isolation, it was impossible to use it on the train unless I kept the volume really high (but it is annoying to me and to the bystanders) and I really had an hard time making calls outdoors.
Many reviews agree with you on the fact that AirPods are better for music and of course they're completely wire free.
That's why I'm advocating for an in ear version of AirPods, you'd get the benefit of isolation plus the freedom from wires.
edit:
I forgot iPhone at my desk while I was making a call and was able to walk about 50 feet away. Apple Watch usually disconnects from the iPhone in that area, so BeatsX have prove stronger in this scenario. Of course I don't have AirPods so as far as I know they could perform even better
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