Or..... Apple could innovate, and design something that is able to be used by everyone. The problem with their current design, is that it's made for a specific body shape, and not everyone fits the mold.
What people may not realize, is that we did have ear buds in the 1960's and early 1970's.
And, they fell out of favor quite quickly for 2 reasons.
One... they'd get ear wax in them, and that was nasty.
Two... they were uncomfortable and didn't fit everybody.
I remember having them when I was a child. And using them to listen to my stories on tape and records at night. They weren't comfortable. But they were cheap enough to afford. So that's what I got.
As I got old enough to buy my own stuff, I moved on to the big comfortable headphones like I posted pics of above.
It is interesting to watch people flock to old tech like it's amazing new tech. But, Apple did pretty good at getting a new generation to go back to a design that even their grandparents had watched come and go.
One thing I will say, is that the old original 1960's and 1970's versions did stay in my ears. Whether that was because they were better designed, or because I was just smaller, who knows. I threw them out about 40 years ago. So, I don't have them to compare now.