Amazon started Prime video in order to reward Prime members for their loyalty. Now Amazon has gotten greedy. Since Amazon’s owner has his own space program and a yacht that is so big he cannot get it to the ocean, Amazon cannot claim that it needs the extra money. I like Prime video and I hate ads, so I will pay the $3. But I will switch from buying Kindle books and buy Apple Books and will buy all of my electronics from Best Buy in order to punish Amazon for its greed.