I likes the advert, for its choreography and style but...
Noticeable the lack of showing you what exactly the surface tablet features though.
I think Microsoft will shake up the tablet (and touch screen laptops and desktop monitors going forward) markets but without a defined and extremely clear distinction between Windows 8 and Windows 8 RT I still believe there is going to be some seriously confused and annoyed consumers. they will buy a windows RT device expecting to be able to install their own software (it being Windows after all ), but disappointed and frustrated when they realise that they can't, and that it indeed is locked down as much as android and IOS.
At least you can't really confuse iOS & Mac OS - the two are very clearly different. Windows 8 & 8 RT look for all intents and purposes until you poke around identical.
Not 100% convinced yet. I'd like to see an advert explaining the two versions of Windows rather than the pretty colours, for the sake of the end consumer. I realise most staff in electronics shop just want to push the hardware often with a lot of misleading or 'selective' information and even with a demonstration of the surface hardware with RT, the small time a consumer spends hands on still doesn't completely clear up that they are locked down and very different beasts to normal Windows 8 devices.
Also yet to be convinced on price with expectations now that the cheapest surface will be $599, add nearly $79 for the smart keyboard it puts it very clearly into same price bracket as a the Windows 8 atom tablets tha even though are basically netbooks (god I though we had thankfully seen the last of the atom) but at least can run proper Windows 8 albeit with netbook performance. Surface pro I don't imagine will be anything less than $999 at this stage.
