The mobile phone Google Android tsunami is finally hitting the shore. Apple will always be a niche player in mobile. It's their closed and restricted nature. And it's Apple's choice.
It's interesting that people/columnists are picking up on the fact that history is repeating itself.
Back in the day, apple ruled the computer industry, they had a tightly controlled proprietary computer. It was the cool thing to have, kids, parents, schools, etc. It was a great computer. IBM (and then the clones) came with a more open solution. Open in the sense that you could add anything, you had lots of choices in hardware and software. Not too soon afterwards, PCs were outselling Apple II/III computers and then of course the Macintoshs.
Google chose a business model that fits with its strategy, and gets multiple handsets on multiple carriers thus increasing its ad revenue and such. similarly to how MS started. Licensing (not selling) DOS to IBM, then to other computer makers.
Does this spell doom for apple, of course not, if they continue to innovate and make cool products they'll have a place in the mobile market. They just won't have the #1 spot. They also need to be careful how they treat developers because with android moving more phones, developers will want a piece of that action as well. They best not alienate the developers.