A manufacturer / developer can sell their product in whichever way they prefer. There's nothing sinister about it.
No problem... just not something I'm interested in participating in. Just as they can license their product as they wish (no software is "sold"), I can chose to purchase software licenses as I wish. Confused about why you think THEY can do as they wish, but I cannot. I am simply voicing my distaste for the never-ending money grab.