The Moko bands on Amazon seem to change prices as frequently as the stock market. The day I bought my black one it was $13.99 my red Strapped & CO was $$29.99.
I wanted to give an update as to how I felt about the Moko band, I have not had a chance to wear the Strapped & Co yet. I have two actual Apple Sports Bands the white one came with the watch and then purchased a Blue one at the Apple Store. The Moko band is a bit softer almost has a brushed look to it but the one thing that many have asked me about the Apple bad is if my wrist sweats. I live in Las Vegas and yes it gets hot here. I have had my watch since June and been outside a lot with it and I try to walk daily and never once has my wrist been sweaty.. Need less to say that was the first thing I noticed with the Moko Band, my wrist got very sweaty, it is not any tight, it really fits exactly the same but my wrist does sweat with this band. I am fine at work because it is normally on the cool side int he office but even at home it causes my wrist to sweat. So obviously Apple's material must be a bit more porous.
I plan to wear the Strapped & Co this next week so will report on that one later.