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What is the asterisk for next to the price when you choose no? I don’t see anywhere on the page where it’s referenced.
Did you scroll down?
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How could they give you the exact trade in value if they haven’t seen the phone you swear is in pristine condition?

Exactly, I guess he would rather have them quote it with the lowest trade in value. They don’t give squat for trade ins anyway sell it on swappa.
 
Exactly, I guess he would rather have them quote it with the lowest trade in value. They don’t give squat for trade ins anyway sell it on swappa.
I'm all for swappa, having sold half a dozen phones and bought 2 new ones on there for solid deals. I traded my wife's X in to apple for $400. I could have gotten more on swappa, but the battery was down around 90% so I felt it was fair. I actually got $425 for my 99% iPhone 8+ on swappa. I felt satisfied in both instances. Trading in to apple is way easier, but I left a few bucks on the table with my wife's X. Probably could have gotten 475-500 if I waited.
 
I noticed it and it’s very misleading as the trade in price is very specific on what you actually trade in. I think it’s just being used to make the iPhones seem much cheaper than they actually are. I do know a few people who have been caught out by looking at the monthly cost and then after purchasing realising they then need to add a data plan. It’s their own fault but shows how high these costs are.
 
Did you scroll down?
Now I see it. But it is placed in a weird spot after a section with marketing shots, a section on comparing models (why would someone compare models after making a selection?) and an advert for Apple TV+.
 
I noticed it and it’s very misleading as the trade in price is very specific on what you actually trade in. I think it’s just being used to make the iPhones seem much cheaper than they actually are. I do know a few people who have been caught out by looking at the monthly cost and then after purchasing realising they then need to add a data plan. It’s their own fault but shows how high these costs are.
This is my whole point. Apple didn’t do this crap in the past. But now the have to do it because they know people are balking at iPhone prices. In 2016 the top of the line iPhone started at $649. In 2017 it was $999. Even if one argues the comparison should be to the 8, well that model was $699. When they introduced the XR the price went up to $749 (which they then dropped back to $699 this year with the 11). What’s ironic is just as iPhones are getting better than ever and lasting longer than ever - with older models receiving the newest software and battery replacement prices being cut - Apple is heavily pushing trade ins to get people to buy a new phone. Again it’s like the department stores needing sale signs everywhere and coupons to get people in the door.
 
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I noticed it and it’s very misleading as the trade in price is very specific on what you actually trade in. I think it’s just being used to make the iPhones seem much cheaper than they actually are. I do know a few people who have been caught out by looking at the monthly cost and then after purchasing realising they then need to add a data plan. It’s their own fault but shows how high these costs are.

Wait, so you're saying people thought that Apple's quoted monthly installment price for the iPhone included a data plan from their carrier?
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Now I see it. But it is placed in a weird spot after a section with marketing shots, a section on comparing models (why would someone compare models after making a selection?) and an advert for Apple TV+.

...so the fine print is on the bottom of the page like everywhere else?

I'm really not seeing how you think you're being tricked here.
 
Wait, so you're saying people thought that Apple's quoted monthly installment price for the iPhone included a data plan from their carrier?
Indeed yes. A lad where I work got the 11 Pro Max on the upgrade program thinking it was the limit he wanted to pay and admitted he forgot about the missing data plan. He’s paying £90 a month now. A couple of my wife’s friends have been caught out too. It’s their own fault really. Clever marketing from Apple and quite misleading I think.
 
Clever marketing from Apple and quite misleading I think.

I don't see why it's misleading when they're only selling the phone and not the carrier service. When you buy a new car, would you expect the dealer to include the cost of gasoline and maintenance in the price of the car?

I do agree that the way the fees are structured are ridiculous and that they're done that way to be confusing as possible to catch you off guard, but that's on the carriers.

Regardless, nobody is being forced to complete the transaction. You can always back out before confirming the order for the new phone after all the fees get tacked on. Here in the US, we have 3rd party carriers that charge much less than the major carriers and you can always just pay for the phone outright and port it over to one of those service providers.
 
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I don't see why it's misleading when they're only selling the phone and not the carrier service. Is it devious for a car dealer to quote you the price on a new car without factoring the average cost of gasoline for two years?

I do agree that the way the fees are structured are ridiculous and that they're done that way to be confusing as possible to catch you off guard, but that's on the carriers.

Regardless, nobody is being forced to complete the transaction. You can always back out before confirming the order for the new phone after all the fees get tacked on. Here in the US, we have 3rd party carriers that charge much less than the major carriers and you can always just pay for the phone outright and port it over to one of those service providers.
Yeah, which is why I said it’s the people stupid fault at the end of the day.
 
Indeed yes. A lad where I work got the 11 Pro Max on the upgrade program thinking it was the limit he wanted to pay and admitted he forgot about the missing data plan. He’s paying £90 a month now. A couple of my wife’s friends have been caught out too. It’s their own fault really. Clever marketing from Apple and quite misleading I think.

Was this their very first smartphone? This pricing breakdown isn’t new or unique.
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Yeah, which is why I said it’s the people stupid fault at the end of the day.

No, you said it’s quite misleading. I’m confused as to that part.
 
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Was this their very first smartphone? This pricing breakdown isn’t new or unique.
No I’m aware they all had iPhones previously.

No, you said it’s quite misleading. I’m confused as to that part.
I was just saying on viewing the page without reading into all the finer details. The phones look quite reasonably priced on first glance but when you factor in you have to have a specific iPhone to trade in, add a data plan you soon realise the cost will rise significantly. I find it’s much cheaper to go through sites like Uswitch. The transparency is clearer in the long run. Not looking to argue or convince others, just sharing my observations :)
 
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