Anyone Else Over Apple's Keynote Culture?

[ggx12]

While I love some of the shots of the campus, what breaks it for me I just find them too perfect. Sure quality is important but here it definitely feels overdone. An important element of good storytelling is that it feels natural, which is not the case at all. What I loved about Steve Jobs's presentations is that it definitely made keynote looks like it could have been a discussion with him over the kitchen table.

 

[jabbawok]

One of the thing I miss being an adult, is the build up the Christmas or birthdays and the anticipation of what you’re going to get. Now days if I want something, I just buy it (money allowing). The keynotes brings a little of that back for me. I’m on the iPhone upgrade program so the iPhone launch is something I look forward to every year and I usually upgrade my iPad and desktop mac every couple of years while their resale values are still good.
I’ll admit they’re not as exciting as before. There’s not much room for innovation with the lineup but still, I look forward to sitting down and watching them whenever I can. Sadly no one can deliver them quite like Steve did.

 

[jdiamond]

I think the issue plaguing a lot of these keynotes is just that the amount of time/enthusiasm of the keynote doesn't match the actual excitement/novelty of what's being introduced anymore. For example, at the last keynote, the one thing I got super excited about was that upcoming MacOS feature that lets you control Macs and iPads with the same mouse and keyboard! Of course, it'll be at least 3 years before all my hardware is compatible, but still...

I don't think things are more dumbed down than in the old days - remember when Apple launched the iPod? - 1,000 songs in your pocket, copying a CD in 6 seconds - but I do think the problem is the enthusiasm seems more fake and scripted, with a lot of Apple execs clearly reading off cue cards. I think Steve Jobs truly felt the enthusiasm - it was the same enthusiasm he had when he created the item in the first place. And if you're gonna fill up time by having lots of people come on stage and demo what they did, it really should be something impressive.

Interestingly, I think the pure excitement of the M1 transition didn't really hit during the keynote, because the benefits didn't seem real until everyone started showing real world benchmarks of just how amazing the M1 was. The keynote seemed kinda low key in that regard, giving off mixed feelings because no one really knew.

 

[Drisin]

You're just 1 opinion in a seal of hundreds of millions and many disagree with your assesment. You're not as important as you think you are. Sorry to have to tell you that, but it's true. Same goes for me and everyone else here. Trust me, Apple isn't stupid. They're not going to spend millions of dollars if they don't see results from it.

Might be time to increase the meds… a bit dark and hopeless in your response. My point being is that yes you’re correct Apple hypes well. but my point is that there is little to no innovation. The ARM part is dialed in but in the next 5 years or so anti competitive tariffs will begin to hit big Tech as they continue to over step their limits and push the laws of monopoly! Only Time will tell but remember Microsoft took a big tumble too.

 

[usagora]

Might be time to increase the meds… a bit dark and hopeless in your response. My point being is that yes you’re correct Apple hypes well. but my point is that there is little to no innovation. The ARM part is dialed in but in the next 5 years or so anti competitive tariffs will begin to hit big Tech as they continue to over step their limits and push the laws of monopoly! Only Time will tell but remember Microsoft took a big tumble too.

Truth hurts sometimes.

Your reply started with "Umm yeah they would" in response to my post which said Apple wouldn't spend all that time and money on the keynotes if they didn't produce results. You're simply wrong on that. Regardless of your personal opinion of their latest hardware and software, the fact is their keynotes produce the intended "hype" that keeps them profitable. Ergo, they continue to spend resources on them because they produce results.

 

[Saladin12]

Truth hurts sometimes.

Your reply started with "Umm yeah they would" in response to my post which said Apple wouldn't spend all that time and money on the keynotes if they didn't produce results. You're simply wrong on that. Regardless of your personal opinion of their latest hardware and software, the fact is their keynotes produce the intended "hype" that keeps them profitable. Ergo, they continue to spend resources on them because they produce results.

We only need to look at the UK and USA pre order threads here on MacRumors to see the hype. The UK thread is already at 27 pages… the event hasn’t event happened yet! Most of the chatter is focused on the event and pre-order dates. It’s very safe to say that Apple’s way is working and showing no signs of slowing.