Here's another one and this is why I upgrade:
- 7% bigger screen
- 10% thinner
- almost 10% lighter
- AOD refreshing every second (I hope they extend it to many faces…)
- 40% brighter screen when viewed from an angle
- 33% faster charge
- Sleep apnea detection
- Better SiP
- 2000 nits
- Car crash detection
- Get my first Cellular model
With these first three points it has to be the most comfortable AW ever.
This is the third redesign in a decade (Series 4, 7 and now 10). And after each redesign have come the weakest years in terms of new features (gold medal for the Series 8).
People keep repeating like parrots that it's the same as every year. They talk about straight frames, circular watches, mechanical bezels… There are people who would even be delighted with a triangle-shaped watch simply because it is different. If you want a different Apple watch design, the Ultra already has it.
This year we have a thinner watch than ever, with a more square look, a larger screen at 46 mm than the 49 mm Ultra, the look of the speaker has completely changed, the back has completely changed…
I also think this is because many people don't get much use out of their and have a hard time spending money on that. People who do not even value something as fundamental as AOD or who simply read notifications and little else. For these people, the only hope is that the watch is visually different so that others see that they have the latest model.