Why would you assume the base spec buyer would even remotely be aware of the feature set of Apple Intelligence?
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Apple Announces MacBook Air Now Starts With Increased 16GB of RAM With No Price Increase
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Apparently Apple liked how the mouse looked on its back so now all new Macs are designed to be used upside down like the Mini.
But raising the base ram was absolutely the right call, finally! 8GB was a bs upsell strategy, this gets points from me.
If I could only shake the nagging suspicion that this is only because the total volume of 8GB memory modules Apple orders dropped so much because all other machines start at 16GB, that the 16GB became the cheaper option…
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And this is why having the option to update RAM post purchase is so important.
Apple have just admitted that everything about the Airs was fine, except one thing. Not enough RAM, and it’s not upgradable.
Mother Nature will not be impressed 😂
Apple have just admitted that everything about the Airs was fine, except one thing. Not enough RAM, and it’s not upgradable.
Mother Nature will not be impressed 😂
No price increase? Hell, it looks like a price DEcrease in Europe! And new currency exchange rates so in some countries that got exploited the last few years get a slightly better deal than most countries!
Wth, Apple, thanks. It’s very much appreciated that Europe is seen as an equal market now!
Wth, Apple, thanks. It’s very much appreciated that Europe is seen as an equal market now!
I say I'll probably keep my M2 with 8GB for another 6 or 8 years.Finally...
What do all the 8GB lovers do/say now?!
They've done RAM bumps before mid cycle - in 2016 they bumped the base RAM on the MBA to 8GB (which had been the upgrade) for the same price as 4GB had been the day prior.
The price is now finally more reflective of actual value
Apple should have been shipping 16GB RAM as the baseline for several years already
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I had a good joke about 8 being as good as someone else's 16 but I'm European and it only works in centimetersFinally...
What do all the 8GB lovers do/say now?!
Typical Apple....
My 13'6 will be with me awhile anyway.
But I payed extra for 16GB 🥲
No M4 MBA's?
So M3 still the latest?
My 13'6 will be with me awhile anyway.
But I payed extra for 16GB 🥲
No M4 MBA's?
So M3 still the latest?
🤣 Apple admitting 8GB memory is not enough nor is it analogous to 16GB
Apple didn’t force anyone to buy its computers.
Are you not seeing the ADs all over the place for it?
They are ABSOLUTELY targeting everyone, all the way down to the most basic users, iPhone & Mac ... everyone
We just had a thread about the awful AD about the wife who couldn't even remember it was her husbands birthday until her kids were literally presenting gifts to dad on the couch ... and Apple AI "saved her" by making a silly slideshow for his birthday present
Such a horrendous AD
Yeah and? My point is it makes no sense to buy an M2 or M3 Air even with the increased RAM when the M4 Air is a couple months away.
I haven't seen any. I've seen posters and billboards that are you're standard iPhone ad with 16 in big font.
A little "*Apple intelligence available in the fall" in small print at the bottom.
They are mostly online still - they will be everywhere
All of this is evolving quickly as Apple scrambles
Go watch the one I referenced (there's a thread here about it) and tell me they aren't targeting everyone for AI
4 GB in 2016 was purely atrocious. I had 2 GB in a Mac Mini in 2006 😂
And they didn’t even have to increase it because of AI, it was just downright low and out of step with the rest of the industry. It was too low for even basic productivity tasks at the time.
I expect every one of the MR users who posted constantly about how 8GB of RAM is plenty for the vast majority of users in 2024 to write Tim Apple a stern email, letting him know how upset you are that 16GB is now the base amount of RAM. You all should be able to get a cheaper MacBook with your precious 8GB of RAM. I bet exactly zero of you are going to complain. This has been my point all along. More RAM for the same price is never a bad thing, and Apple could've done this years ago.
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All Apple Intelligence features work flawlessly on my sisters 8gb m2 13 inch mbp (sonoma 18.2). I don't know what the fuss is about. Yes it was vile to keep the base ram of macbooks at 8, but base macs are over %50 of the active user base so they will obviously keep feature parity for at least 2 more major software updates.
It’s ok, they can move on to defending 256 GB base storage, while we move on to complaining that that’s not enough!
And it really is the stockholders causing this problem. They seemed to be ok with the Mini yesterday, but so far seem displeased with the MBP.
Oh? Great!
Why have they suddenly scrambled to get 16GB minimum everywhere in that case?
Apple literally changed nothing about the MBA other than making sure it has 16GB RAM for all buyers
That cost them money
They don't do that for free or without a very good reason
The fact the recent M3 MacBook Air didn’t come with 16 GB RAM just shows how reactive and not proactive they have been on the AI situation. For such a rich and resourceful company they are making monumental technical errors in product specification with regards to long term planning.
Optics, and the sales of Air would probably collapse because everyone would know what is coming in the spring.
