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It's just gotten to the point of incompetence. It's like selling a Ferrari with $10,000 brakes and V12 engine, and then using wooden wagon wheels for tires. These laptops won't come anywhere close to their potential with 8 lousy gigs of RAM.
Apple knows that most of the purchasers are not exotic car enthusiasts, and are happy if their car just *looks* like a Ferrari. And it knows that they'll be used for the school run and popping out to the coffee shop, not for the 24 Hours of Le Mans.

[Car Analogy Mode: OFF]
 
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No surprises except they now support two external displays which is also being enabled on the M3 MacBook Pro.

Mi Air finally discontinued and the 13in. M2 Air becomes the entry level MacBook at the M1’s price point—not a bad thing.

How would they enable dual external monitor support on the M3 MBP? Can it be done via a firmware update?
 
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I’d be quite surprised if apple paid any more than this, and probably significantly less given the quantities we’re talking about: 1 8GB BGA RAM Chip x2 for 16 GB: $5.80

Folks have done the upgrade themselves, they’re in the best position to tell you the cost of the parts. DOSdude1 comes to mind.
Aren't those 8Gb, not 8GB, meaning you would need 8x2=16, not 2?
 
They need to stop comparing to Intel laptops.

The MacBook Air never ran well on Intel. I have the "fastest Intel MacBook Air" they're talking about, and it's barely usable in Sonoma.
Because the market for these is not recent MacBooks with Apple Silicon, it's people with older MacBooks with the Intel chips. If you have an M2 or even an M1 Air, you really don't have much reason to buy an M3.
 
I'm a Windows user that will be moving back over to Apple (used Apple last around 2006), so I was excited for this new announcement.
I just priced out the M3 15" MBA 24GB RAM & 1TB SSD and it's $3,400AUD, with 7 days free AppleCare, and then approx. $250 for three years. I know the these work so much better than intel, but on the surface the prices are so steep for those specs.

Judging from the comments here, I think I might look into a used M1 or M2 MBPro with similar specs. More ports and there doesn't seem to be a noticeable performance boost with the M3. Or at least with my work, I probably won't notice it.
Ah, that sounded really high but I see that is Australian Dollars? What would an equivalent Lenovo be?
 
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Aren't those 8Gb, not 8GB, meaning you would need 8x2=16, not 2?
You’re absolutely right. The original post I followed said 8GB, but it looks like the actually part is 8Gb. Oops! But at any rate, without knowing the model numbers of the ram modules used in the m3, which I haven’t seen dismantled yet, I can’t find pricing. But I can’t imagine it’s not in the same ballpark.
 
Because the market for these is not recent MacBooks with Apple Silicon, it's people with older MacBooks with the Intel chips. If you have an M2 or even an M1 Air, you really don't have much reason to buy an M3.

Yeah fair enough, it's my personal perspective bias. I have that laptop and I don't need Apple telling me it's not great these days.

Typing this on my M1 Pro MacBook Pro that shows no signs of stopping any time soon. I don't know if it's Intel's fault but by this point in its lifetime the MacBook Air was already very sluggish.
 
You’re absolutely right. The original post I followed said 8GB, but it looks like the actually part is 8Gb. Oops! But at any rate, without knowing the model numbers of the ram modules used in the m3, which I haven’t seen dismantled yet, I can’t find pricing. But I can’t imagine it’s not in the same ballpark.
LOL, in my original post, I was using the word CHIP very loosely, to mean, in this case, a 8GB stick of Ram vs a 16GB stick of Ram :) Yes, I am aware that there are multiple "chips" on each stick of Ram :) I suspect that Apple pays maybe a dollar more for a 16GB stick of Ram as opposed to an 8GB stick of Ram.
 
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This is literally the ONLY reason I haven't bought one. They look great, but I need multiple screens and I don't want the Macbook Pro.

edit: It now supports 2 with laptop screen closed. Guess I now have no excuse not to buy one!
It’s a software limitation.

You can install DisplayLink app and M1 can run up to 3 external displays. Tested.
 
Yes I did. It only supports two screen with the lid closed.
Thanks for the comment, markfc... and to all of the many responders.

I do have a question, though. What is the use case of a laptop that requires the laptop to be open AND powering two external monitors?

To me, the MBA's primary purpose is portability and battery life - both of which are not related to external monitor use. With all due respect, if you want a laptop with the ability to support multiple external monitors, wouldn't it make more sense to go with a different option over the MBA?

Note: The laptop/desktop question has evolved and morphed over the years (does Apple even support true desktop computing), and I suppose this whole question could be phrased another way. It may not be about why the MBA M3 doesn't support two external monitors while open, but rather why can't I take my all powerful editing suite computer with me to the local coffee spot to surf the web.
 
LOL, in my original post, I was using the word CHIP very loosely, to mean, in this case, a 8GB stick of Ram vs a 16GB stick of Ram :) Yes, I am aware that there are multiple "chips" on each stick of Ram :) I suspect that Apple pays maybe a dollar more for a 16GB stick of Ram as opposed to an 8GB stick of Ram.
I suspect that since that earlier estimate was low by 800%, that the cost is higher than you suspect. And I don’t think Apple buys sticks of RAM for these, since the RAM is integrated on the CPU module for the M series, so you would have been closer using your original word chip, I believe.
 
Would love to know your opinion.

I purchased an M2 air with 1 TB and 16 gb RAM on Friday from Best Buy and got it this past Saturday lmaoooo. It’s for my wife, who does not use any intensive computing power and only for basic needs (office, chrome, mail). Office needs and she is in law. Never connects to two screens.

I paid 1,499 for it ($400 discount) new. I think this is plenty for her. Would you swap this for an M3, which costs 1,699 for 16 gb and 512 gb? I’m still on the return window but I think the M2 is the right computer for my wife. She will never know the difference and she has already configured the M2… am I missing something?
 
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Thanks for the comment, markfc... and to all of the many responders.

I do have a question, though. What is the use case of a laptop that requires the laptop to be open AND powering two external monitors?

To me, the MBA's primary purpose is portability and battery life - both of which are not related to external monitor use. With all due respect, if you want a laptop with the ability to support multiple external monitors, wouldn't it make more sense to go with a different option over the MBA?

Note: The laptop/desktop question has evolved and morphed over the years (does Apple even support true desktop computing), and I suppose this whole question could be phrased another way. It may not be about why the MBA M3 doesn't support two external monitors while open, but rather why can't I take my all powerful editing suite computer with me to the local coffee spot to surf the web.
Well... I use 2 external monitors attached to my MacBook Pro when doing zoom meetings: Documents we're editing together on one monitor, full screen zoom on another so I can actually see who's talking, and additional information, like info I need from a web browser on the MacBook Pro screen. So maybe I'm an outlier, but I can't imagine I'm the only one using two external displays attached to my MBP.
 
I suspect that since that earlier estimate was low by 800%, that the cost is higher than you suspect. And I don’t think Apple buys sticks of RAM for these, since the RAM is integrated on the CPU module for the M series, so you would have been closer using your original word chip, I believe.
I'm not sure where you're getting 800 percent unless you have a model number and a price list. I'm highly dubious they're paying 42 dollars for 2 ram chips.
 
Would love to know your opinion.

I purchased an M2 air with 1 TB and 16 gb RAM on Friday from Best Buy and got it this past Saturday lmaoooo. It’s for my wife, who does not use any intensive computing power and only for basic needs (office, chrome, mail). Office needs and she is in law. Never connects to two screens.

I paid 1,499 for it ($400 discount) new. I think this is plenty for her. Would you swap this for an M3, which costs 1,699 for 16 gb and 512 gb? I’m still on the return window but I think the M2 is the right computer for my wife. She will never know the difference and she has already configured the M2… am I missing something?
Your description certainly doesn’t make it sound like a situation where it would make sense to spend $200 more to lose 512GB of storage she might use to get some extra power she likely won’t need. Unless she likes to always have the newest version and enjoys reconfiguring, she’s probably better off with the M2… but I have to say your safest option is to ask her!
 
I'm not sure where you're getting 800 percent unless you have a model number and a price list. I'm highly dubious they're paying 42 dollars for 2 ram chips.
Well, since you agreed they were 8Gb chips, not 8GB, I was under the impression you would need 16 chips for 16GB, since there are 8 bits in a byte. I haven’t had to calculate this stuff in a few decades, though.

Edit: cost breakdown: https://medium.com/macoclock/is-apple-fleecing-you-a682c851a48e

A DDR4, 8 GB RAM costs roughly about $50 to create and test. This cost would also be the same for the Unified Memory made by TSMC for Apple. A 16 GB unified memory model would cost about $82 to create and test.

Total Cost 8GB RAM — $50
Total Cost 16GB RAM — $82
Total Cost 32 GB Ram — $113
 
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