$100 is pretty average for a bluetooth headset. And Apple is not average. It's definitely *not* bundled with the phone, and the price is definitely more than $100..I would also guess $130 or so.
Anyway, I think it's weird looking. How does it stay in your ear? It's a lever that isn't counterbalanced...And with one button I guess that means there's no volume control.
$100 is average huh? You're getting ripped off if you pay that much...Amazon has many BT headsets for a mere $25!