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The math equals to about $83 per year per user in average. Pretty low, no?. Sure the 1 billion sounds like a lot, but in perspective just $83 in a full year is nothing.
 
Apple's simplicity appeals to me. I have several different rewards cards and I'm one of those people who pays the balance off every month. I managed to get the last of my credit card debt balance paid off a few years ago and seeing what's happened to interest rates, even when they're supposed to be 'low' is shocking.

I have cards that are usually designed around travel (airlines) or specific use cases (Amazon Prime Visa's 5% back for Amazon Prime purchases) and have certain bonuses applied to them - and I'll use them accordingly. But some cards what to keep you dancing with rotating 3-month categories and I'm tired of keeping up with them. So I have my Apple Card for anyone that takes Apple Pay plus any auto-biller that plays nice (thank you T-Mobile), an airline card for most other regular monthly expenses and a couple of specialty cards (like the aforementioned Amazon Prime card) that make it worth my while. Very important to me is how easy it is to get that cash back in the form of a transfer to my credit union. You only want me to redeem the rewards at your 'store'? That puts you at the back of the list.


I'm just frustrated that it took me THIS long to get free of the debt trap (I was in my 50s when I stopped paying interest on credit cards) and I know it's even harder for my kids.
 
Your larger point stands, but Mint did add access to the Apple Card a year or two ago.
Yes, I was a bit concerned as you had to sign in with your Apple username/pw via Mint.... I know you had to with all your other credit cards, but I'm even more scared of getting my Apple account info stolen vs Financial! Too bad Mint is now gone, it was quite useful for family budgeting / expense tracking!

Also, @pschlampp, the main reason Apple isn't being as helpful re: API is that a huge part of the value proposition of the Apple Card is their own tracking within Wallet. So they want users to use it, vs using separate personal finance tools.

As someone who uses those tools, I do agree with you, but I also get why Apple hasn't done it...
 
No it’s earned. If you buy something for $100 you get $2 in Daily Cash. That money isn’t returned from anywhere it’s earned.
<Well ackshually meme>
The IRS views credit card rewards as a discount rather than as income. So if you’re getting 2% cash back on a $100 purchase, that would be considered a $2 discount. Discounts aren’t taxable, so you don’t need to keep track of your credit card rewards for tax time. Therefore - it isn't earned.
</Well ackshually meme>
 
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