Apple CEO Succession Plans 'Very Detailed', Says Tim Cook

[cupcakes2000]

I believe her primary demographic are teenage girls. I mean no offence to teenage girls that post here.

And they aren’t Apple users?

Edit; sorry you’re referring specifically to macrumours users, my bad - I misunderstood your perspective 👍

 

[gpat]

Seriously. Did you ever speak to Steve? He did so much more, and ironically a non Apple person did so much too. Chuck Geschke who I had the pleasure of meeting and talking to quite frequently. When the altercation with Steve and Apple resulted in his departure his project was NeXT and he wanted a more productive computer, which required a new OS. but up until that time Apple along with Windows did not have WYSIWYG, they used tints and patterns to try to approximate what was on the screen. Chuck helped change all that with a little program he, John Warnock and a few others constructed....that was called PostScript. Steve again having foresight saw how PostScript could be transformational, and his NeXT OS incorporated display PostScript and in a much more secure unix core. His NeXT computer was not seen by the media as a success, yet Tim-Berners Lee considered the father of mainstream internet was instructed to use Steve's NeXT computer in the construction of the internet, or internet as we know it. Before that Vinton Cerf and Bob Kahn played a massive part in the precursor, but it was more a military project originally whereas Tim Berners-Lee using NeXT computer made what is a more mainstream recognisable internet.

Apple realised the error of their ways and paid Steve $429 getting Steve back as well, and from that Apple's OS still remains a legacy from the visionary that was Steve. Even media portrayals were not accurate. He was suggested to be aggressive... Not in my experience. He was absolutely passionate about what he did and if some mistook that for aggression then they misunderstood or didn't know him.

Somebody actually knowing about their facts, thank you for posting.

Steve did have some personality issues but they were functional in developing revolutionary technology.

 

[farmboy]

Seriously. Did you ever speak to Steve? He did so much more, and ironically a non Apple person did so much too. Chuck Geschke who I had the pleasure of meeting and talking to quite frequently. When the altercation with Steve and Apple resulted in his departure his project was NeXT and he wanted a more productive computer, which required a new OS. but up until that time Apple along with Windows did not have WYSIWYG, they used tints and patterns to try to approximate what was on the screen. Chuck helped change all that with a little program he, John Warnock and a few others constructed....that was called PostScript. Steve again having foresight saw how PostScript could be transformational, and his NeXT OS incorporated display PostScript and in a much more secure unix core. His NeXT computer was not seen by the media as a success, yet Tim-Berners Lee considered the father of mainstream internet was instructed to use Steve's NeXT computer in the construction of the internet, or internet as we know it. Before that Vinton Cerf and Bob Kahn played a massive part in the precursor, but it was more a military project originally whereas Tim Berners-Lee using NeXT computer made what is a more mainstream recognisable internet.

Apple realised the error of their ways and paid Steve $429 getting Steve back as well, and from that Apple's OS still remains a legacy from the visionary that was Steve. Even media portrayals were not accurate. He was suggested to be aggressive... Not in my experience. He was absolutely passionate about what he did and if some mistook that for aggression then they misunderstood or didn't know him.

Seriously, what the heck are you talking about? I was talking about chips, not the history of Apple or Steve or his accomplishments, of which I am quite familiar, thanks very much. The poster said there was a roadmap that Cook was following. Again, what roadmap? I've never seen any evidence of some long term vision that Cook is following, much less that it's Steve's vision. But whatever it is, it's clearly working.

 

[Motorola68000]

Forbes says his net worth is 1.9 billion. That makes him the 1,509th wealthiest person in the world. Which makes him among the 0.0000197% most wealthy people in the world.

Steve Jobs had 10.2 billion, mostly from Pixar/Disney shares (he and then his widow were the single largest shareholders in Disney after the Pixar merger). This made him the 110th richest person in the world. So Cook is doing pretty well considering he wasn't a founder/majority owner of any companies in his life.

Seriously, what the heck are you talking about? I was talking about chips, not the history of Apple or Steve or his accomplishments, of which I am quite familiar, thanks very much. The poster said there was a roadmap that Cook was following. Again, what roadmap? I've never seen any evidence of some long term vision that Cook is following, much less that it's Steve's vision. But whatever it is, it's clearly working.

"Other than Steve shooting the breeze one day and saying Apple should make its own chips" I suggest that does not read just about chips? 'shooting the breeze' = to spend time talking about things that are not important. So it very much was about Steve Jobs

 

[SoldOnApple]

"Other than Steve shooting the breeze one day and saying Apple should make its own chips" I suggest that does not read just about chips? 'shooting the breeze' = to spend time talking about things that are not important. So it very much was about Steve Jobs

Yeah, his biography said he had light night phone calls with heads of Intel, grilling them over not being able to supply low energy/high performance mobile chips. Jobs was definitely leading Apple towards ARM and designing their own chips from scratch was the obvious next step. He also lead Apple through two architecture changes with chips and would obviously have been willing to do it a third time for Mac.

 

[gpat]

Yeah, his biography said he had light night phone calls with heads of Intel, grilling them over not being able to supply low energy/high performance mobile chips. Jobs was definitely leading Apple towards ARM and designing their own chips from scratch was the obvious next step. He also lead Apple through two architecture changes with chips and would obviously have been willing to do it a third time for Mac.

Difficult to predict, Steve held Intel in very high regards, and only 5 years before they pulled Apple out of the miserable dead end that PPC turned out to be.
As a matter of fact, Apple proposed Intel to make chips for the iPhone but they declined, since they didn't believe that the iPhone would sell in an high enough volume for them to care.
So beware of historical revisionism.
Transition to Apple Silicon certainly wasn't in his roadmap when he passed away.

Also history is so ambiguous, there are a lot of "what if" scenarios that could have played but they didn't, Steve tried to license OSX to Dell and Sony at some point, Steve challenged both the Mac and iPod teams to make an iPhone and the first won over the second, if any of these scenarios played out we would have a very different Apple today, and it really could have happened with him as CEO at some point.

 

[Karma*Police]

Tim Cook is incompetent?

I didn’t say that, but now that you mention it…
- Apple lost their indomitable position in digital music to a tiny startup
- Apple lost their dominant position in digital video to a tiny DVD rental company
- went from first to laughing stock in AI
- lost its huge lead in smartphone camera tech
- Apple TV is still a hobby while Google TV is on almost every TV sold
- lost a huge lead in semis and may soon be surpassed by Qualcomm in performance per watt
- Apple maps still nowhere close to closing the gap with Google maps
- completely missed the EV and future car revolution… got owned by Tesla, a tiny startup, and could very well be surpassed in market cap by Tesla in a few years
- went from triple digit growth to no growth in 10 years
- iPad went from future of PCs to a Mac companion device to a complete mess from a product positioning and lineup standpoint

R&D spend is now 1500% higher than under Steve Jobs and we got the above results plus obligatory iterations to existing products/services with a few new products - Airpods, Apple Watch, Homepod - all of which were Jony Ive’s doing… so yeah, I would agree with you 1,000% and say that Tim Cook is incompetent. Steve Jobs’s biggest failing is the same one made by a lot of successful CEO’s… choosing the wrong successor.

 

[citysnaps]

I didn’t say that, but now that you mention it…
- Apple lost their indomitable position in digital music to a tiny startup
- Apple lost their dominant position in digital video to a tiny DVD rental company
- went from first to laughing stock in AI
- lost its huge lead in smartphone camera tech
- Apple TV is still a hobby while Google TV is on almost every TV sold
- lost a huge lead in semis and may soon be surpassed by Qualcomm in performance per watt
- Apple maps still nowhere close to closing the gap with Google maps
- completely missed the EV and future car revolution… got owned by Tesla, a tiny startup, and could very well be surpassed in market cap by Tesla in a few years
- went from triple digit growth to no growth in 10 years
- iPad went from future of PCs to a Mac companion device to a complete mess from a product positioning and lineup standpoint

R&D spend is now 1500% higher than under Steve Jobs and we got the above results plus obligatory iterations to existing products/services with a few new products - Airpods, Apple Watch, Homepod - all of which were Jony Ive’s doing… so yeah, I would agree with you 1,000% and say that Tim Cook is incompetent. Steve Jobs’s biggest failing is the same one made by a lot of successful CEO’s… choosing the wrong successor.

Too funny... Yet Apple is one of the most successful tech companies in the world with roughly 1 Billion active customers, because Apple continues to innovate and produce products people want to purchase - over and over and over again. In the end it's happy repeat customers who drive Apple's success. As it is with any company.

 

[Karma*Police]

Too funny... Yet Apple is one of the most successful tech companies in the world with roughly 1 Billion active customers, because Apple continues to innovate and produce products people want to purchase - over and over and over again. In the end it's happy repeat customers who drive Apple's success. As it is with any company.

Yup, a testament to Steve’s amazing vision and the rock solid business he left behind. As for Apple continuing to “innovate” they better be doing SOME innovating when someone clueless at the top is throwing $30B at R&D, but all the most important innovations came during Steve’s tenure. Tim has been just hanging around for the ride.

 

[citysnaps]

Yup, a testament to Steve’s amazing vision and the rock solid business he left behind. As for Apple continuing to “innovate” they better be doing SOME innovating when someone clueless at the top is throwing $30B at R&D, but all the most important innovations came during Steve’s tenure. Tim has been just hanging around for the ride.

That's an incredibly simplistic assessment.

 

[Karma*Police]

That's an incredibly simplistic assessment.

Because it’s a simple, quantifiable assessment… innovations and growth under SJ vs innovations and growth under TC but with 1500+% increase in R&D spend.

TC managed organic growth with far less impactful innovation and far more spend, which has lead to diminished/no growth, all of which is easily measured.

I would characterize that as a very honest assessment.

 

[UltimateSyn]

There had been some murmurs about John Ternus being next up, and we just saw three straight product reveals led by him. Not one line from Tim Cook. Just saying.

 

[tridley68]

Hope thi

There had been some murmurs about John Ternus being next up, and we just saw three straight product reveals led by him. Not one line from Tim Cook. Just saying.

s happens cook has in my opinion not doing a good job we need someone that will brink new innovation to Apple

 

[ProbablyDylan]

There had been some murmurs about John Ternus being next up, and we just saw three straight product reveals led by him. Not one line from Tim Cook. Just saying.

I listened to his laptop presentation while at work and when he said "Good morning, and thanks for joining us" I immediately thought wait, that's Tim's line, what do you think you're doing?

Then I realized that yeah, that's probably the message. Hope we see more of him though, he seems likeable enough.

 

[Hank001]

Yeah, but, why would we assume someone who is able to fill the spot that requires a business school, A with flying colours person? He may be good at presenting stuff, excelling at hardware, but where / what are his other skills? I can't find it online...