i don’t know about you people but everything Tim says reflects no vision at ALL. They don’t know what they’re doing and why they’re doing it. They’re just doing things because they can and that internet said they’re cool.
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Apple CEO Tim Cook Opens Up About AI Plans, Vision Pro Future, and More in New Interview
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The juvenile comments did not disappoint.
I totally agree up until the "today" part
Ultimately all Steve could do was pick a successor for what Apple needed at the time, now nearly 14 years ago.
Tim has now been at the helm of Apple for longer than Steve was in his "second act" (1997-2010/2011)
Depending upon ones perspective, where we are now is at least a little bit sad -- I know it is to me
I'd really hoped Apple would be in a far more innovative and interesting place than they currently are and that is fully reflective of what Tim has done (or not) with the momentum that Steve started and then Tim continued.
The real pivot can be seen starting in 2013 and into 2016 with that MacPro massive misstep, the ambitious but not quite ready 12" MB and then the total bomb 2016 MBP redesign ... which ended up being one of the largest flubs on record, especially given how important and popular the MacBooks are overall.
I also strongly attribute this whole "iOS-ification of macOS" to Tim as it really did seem like there was a point in history where they (he) wanted to go "iPad only" and be totally done with Macs by now.
That has resulted into some pretty subjectively enjoyable Mac software at the moment
I think the general consensus is that Apple no longer sets the tone for what is "great Mac software" like they once did.
It's time for some new blood, for sure. It's surprising the antagonism here toward those who want Apple to be amazing and continue to innovate. They seem to believe that increased passion and vision is at odds with their personal portfolio.
This must be so frustrating for anyone who gets to interview him. You’d be excited to talk to the guy but honestly, it’s nothing but pablum every time
There’s a reason for that. The board has other qualities it looks for than MR members.
I think apple is in a good place. Although the “apple is doomed” crowd would disagree.
Right?
It's been a tremendous, long, run for Tim, but we can't just do this level of barely iterating forever ... and sadly, there have been as many misses as hits
The batting average needs to be higher (for things that make it to public release) and we need some swinging for the fences, not just constantly bunting and sac-flies to try and squeeze out some base runner movement
Try putting a flashlight on it close to the screen and inspect it in a dark room. You'd be surprised.
The move to Apple silicon is still criminally understated and not fully understood how dramatically Apple has set up its future.
I give Tim tons of credit for shepherding the initiative to fruition.
Still consider him and Apple “legal” tax cheats though 🤷♂️
Really? FCP is awful, Photos borderline unusable. Need dongles for everything. No professional engineering software even supports the mac. No CAD programs. When they announced Metal, it was supposed to be this gaming rush to the Mac; that never happened. Gaming has never been good on a mac and has only gotten worse. Purchased a brand new maxed out Mac mini M4 Pro and have had (6) tech support calls since Saturday for things like random crashing, error code 36 disc read errors, desktop not responding, monitors switching place after wake from sleep, and so forth. Basically unusable and completely unreliable. FCP library issues where relinking media fails and senior Apple support cannot figure out the cause. Logic and FCP plugins not functional on the M4. Aside from web browsing and checking email, what use case would you propose for a computer that behaves this way? Windows is just worlds faster, snappier, video editing lightning fast and supported by dozens of software companies. Sequoia finally got window snapping but its sluggish and requires more clicks to get the windows where you want them. I dont see this as progress. Sure the M series CPU's are energy efficient, but an AMD or i9 will literally run circles around them paired with a good graphics card. My gaming computer CPU scores a 59,554 compared to the maxed out M4 Pro at 38,419. The M2 Ultra Mac Studio scores a 50,409 which is still slower, but the price is more than twice what I paid for better performance from the PC.
I believe that most of the things that Tim Cook cites as Apple having done because they believe in those values were not done by Apple proactively but rather only once people started complaining and there was notable societal pushback / concern.
Apple did not lead, Apple responded.
That is better than not responding, but portray history as it actually occurred, don't be like other companies and portray some marketing myth.
-R
Apple did not lead, Apple responded.
That is better than not responding, but portray history as it actually occurred, don't be like other companies and portray some marketing myth.
-R
Yeah, the Apple is doomed crowd is as wrong headed as the Apple can do no wrong crowd. I would guess that, excluding trolls, most Apple users are somewhere in the upper middle, an 8 or a 9 out of 10 crowd for judging Apple's health.
The thing that worries me is Tim seems to not be considering retirement in the near term according to the interview. I hope the board doesn't wait till Apple has a Gelsinger moment.
What’s worse than Tim turning into gelsinger is a gelsinger taking over when Tim leaves.
And to add the apple does everything wrong crowd is just as bad.
Tim Cook sees his main job as maximizing profits for shareholders by giving customers less user-friendly products than when Steve Jobs was CEO. Jobs should have made Scott Forstall CEO. Forstall wouldn't have made Apple anywhere as much money as Cook, but the products created under Forstall would've been more innovative and more user-friendly.
Forstall is a visionary. He is the mastermind behind Mac OS X and iOS. His skeuomorphic design gave visual cues that made it easier for childern who have never used a computer, and for elderly people who have never used a computer, to learn how to use a computer.
Forstall was the most Jobs-like person at Apple. The fact that Cook fired him shows that Cook didn't really know how valuable Jobs was. If Cook knew how valuable Jobs was, then Cook wouldn't have fired Apple's most Jobs-like person.
Forstall is a visionary. He is the mastermind behind Mac OS X and iOS. His skeuomorphic design gave visual cues that made it easier for childern who have never used a computer, and for elderly people who have never used a computer, to learn how to use a computer.
Forstall was the most Jobs-like person at Apple. The fact that Cook fired him shows that Cook didn't really know how valuable Jobs was. If Cook knew how valuable Jobs was, then Cook wouldn't have fired Apple's most Jobs-like person.
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auto cad, vector works, archicad, fusion 360, Rhino. You are right, no CAD.
I also have a very powerful PC. Guess which computer I use most of the time........The PC sits there ready to be flogged for rendering only.
Just use the right tool for the job and if you need graphics capability then yes a PC is better for certain tasks.
"I worry about people endlessly scrolling. That's the reason we do things like Screen Time, to try to guide people."
This is so silly. You added "Screen Time" because the Tech Press created another moral panic with, "BuT wE aRe oN oUr DeViCeS aLl ThE tImE! It Is NoT sAfE!" And then Apple added it to shut them up.
If you can't moderate your phone usage like an adult, "screen time" is not going to fix your problem.
This is so silly. You added "Screen Time" because the Tech Press created another moral panic with, "BuT wE aRe oN oUr DeViCeS aLl ThE tImE! It Is NoT sAfE!" And then Apple added it to shut them up.
If you can't moderate your phone usage like an adult, "screen time" is not going to fix your problem.
Wow, Scott, you brought it STRONG with your MacRumors burner account!
I also agree with this 100%. Ive took things way too far. Scott's design taste was impeccable.
I miss Steve too reading Tim’s interview. Tim came across as cagey, defensive and uninspiring. What’s the point of doing an interview if you aren’t willing to give us anything beyond the obvious?
Article was a very good read. Waiting to see Apple launch AR glasses. Looks like Tim will remain CEO for the foreseeable future.