You're wrong if you think that the Apple product teams aren't 100% behind these legal efforts.
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Guess what - Apple doesn't do things for the money. They make kick-ass designs, revolutionary designs and the profit comes later. If you think that Johnny Ive is in it for the money, you don't get it. He's trying to change the world.
Holy crap that might be the funniest thing I've ever read on this board.