Was basically a Jony Ive vanity product.
Crap keyboard, way underpowered but pushed the envelope on how thin and light a laptop could be. Although this product was the beginning of Ives downfall.
Agree to some point.
But not at all with the conclusion.
People fail to understand that the 12" MacBook pushed the envelope on so many levels which then later benefitted other MacBook generations. And that was a
huge benefit. Almost like the NASA space program. Doing something bold and outrageous that may not seem to have any immediate benefit - yet over time - when technology trickles down, benefits everyone.
The 12" MacBook was the first laptop from Apple which integrated sound output into the WiFi antenna and hence had a massive boost in sound quality.
The 12" MacBook speakers were the first in any Apple laptop that actually
sounded great!
Also the 12" MacBook pioneered the TrackPad without moving parts and with virtual haptic click. It's now standard in every MacBook and iPad keyboard folios. Without the 12" MacBook these would probably still be mechanical clicks.
The 12" was also the reason why Apple switched to
USB-C, as only the USB-C port would fit into a 12" MacBook. USB-A would be too big and would not support charging. The 12" MacBook internals leave room for only 2 ports, which are the one USB-C port plus the audio port on the other side. There is literally no space to place a second USB-C port anywhere.
Then the 12" MacBook was the only Apple laptop that ever used
terraced LiIon batteries.
Sadly that space-saving design was never used anywhere else.
The 12" MacBook was also the very first Apple laptop ever which used
super-fast SSDs, which made a
huge difference in the perceived speed of the product. Even if the CPU is slow, as most of the workload is SSD related, it seems much faster due to the fast SSD.
While the butterfly keyboard is definitely not great, the 3rd generation is actually quite usable, and not nearly as bad as its reputation.
In fact I think the new M1 MacBook keyboards or the new wireless Magic Keyboards are only marginally better. At least I have about as many mistypes on both keyboards.
The old wired keyboards from Apple were the last ones that were truly noticeably better.
For people who only do email and web browsing and the odd Word/Excel/PowerPoint and Photoshop editing, the 12" MacBook is more than sufficient.
I still do not feel that mine is slow in any way. And I love the fact that it is so portable. I can literally put it in almost any bag - without realizing it is even there, because it is so light.
It is likely not fast enough as a main computer for most, but it is
the best portable, secondary computer.
I much prefer it over an iPad Pro with keyboard (which I also have but usually leave at home as iPadOS is really no replacement for a real macOS. Sometimes I wonder whether Apple killed the 12" MacBook only in order to preserve iPad Pro sales... If you used both, you quickly understand that the MacBook is a lot more useful.)
What I try to say is.
Apple
really needs these 'vanity projects' otherwise their technology starts to stagnate.
The amount of innovation that the 12" MacBook brought to Apple laptops is staggering. So many "technological firsts" in one single laptop never happened at Apple before nor ever again. And many of these technologies (vastly better sound output, trackpad with haptic click, USB-C, fast SSDs) are still used in all of Apple's laptops today. People forget that the 12" MacBook was the first Apple laptop that had all these things. When was the last time Apple pushed the innovation envelope to that extent in any product?
What new technologies in laptops came since? The <cough> TouchBar? This one seemingly was a dead end.
The new chassis colors? The notch?
Mini LED backlighting is perhaps the only one that I would consider "new technology". And even that will likely be superseded by OLED soon, so is merely a "stepping stone innovation".
So how many of the new technologies introduced since will be used many years down the line still?
Most of the technological firsts from the 12" MacBook are
still used today! People do not realize this.
The 12" MacBook was the last technologically exciting, massive technology-pushing product from Apple IMHO.
And yes, it was a vanity project. But Apple needs these kinds of projects for exactly that reason.
Shame Apple stopped doing them - and hence started to stagnate somewhat.
[typed on a 12" MacBook]