Apple and Photography no longer exist side by side, I was a photojournalist for a long time, I travelled and when I got home my Mac was always there, with photoshop just a click away, but for DAM and basic editing I found aperture was pretty simple and easy to use, and did a good job, but apple had to drop support for aperture and soon it became abandoned, as apple abandon 'real' photographers in favour of iPhone snappers, and as many people here have said, apple is all about social media, yes iOS and facebook or instagram are great, I use them daily, but for my editing needs my Mac Pro is running LR and PS, but the machine is becoming more outdated by the day, I have tried many editing suites over the years as a photographer but always felt comfortable with Adobe products, and for me, upgrading the Mac Pro isnt an option, neither financially or practically, since I became semi retired just before the summer I cant justify investing in apple products that just wont do the job anymore that at one time they were great for, yes I know many people who do and many will all say yes I use an iMac, but they will quickly become very dated, personally I will be getting a windows based workstation, and run ms office and Adobe creative cloud apps, everything is becoming cloud based (ms office 365), and apart from photo editing, a few spreadsheets, and invoices and letters, a new Mac is overkill considering its out of date in the first 12 months, and as Im getting older (I can see 50 from where im standing) I just want to keep my editing simple, but stable, as for apple, photography was a big market, they tapped into and tapped out of, just my thoughts, not trying to start any arguments but apple disappointed me with lack of aperture support for what could have been THE best DAM and editing suite out there and it was simple to use.