LOL, come on man, it's 4 generations at this point;
-2017 = iPhone X ( first full redesigned iPhone in years )
-2018 = iPhone XS ( same front design )
-2019 = iPhone 11 Pro ( same front design )
-2020 = iPhone 12 Pro ( same front design )
Don't be an Apple apologist or cover for them, it just looks silly. I never understood why people defend mega billion dollar corporations. They are in big business, to make money and profits #1 above all us, if it saves them money to keep the same design for 4 generations, of course they'll do that, to make more money. But to say Apple cares about artistic deign, and building the best looking phone each year, is just not what they do.