There's one called "TouchRetouch" that's surprisingly good.
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Apple iPhone 15 Ad Highlights Portrait Camera Capabilities
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Apple should have made an ad highlighting the camera capabilites with this photo: https://petapixel.com/2023/11/16/one-in-a-million-iphone-photo-shows-two-versions-of-the-same-woman/
There is, obviously. You can choose if and how much bokeh the photo needs. Without clicking on the aperture icon every element (and person) is in focus
The main issue is that the foreground person is really close to the camera so you can't without using a very small aperture (large f number); but to achieve that it would need a slow shutter speed, which could cause the subjects to have motion blur, or a high ISO which can introduce noise. The best compromise would be to have the middle person in focus.
You could also let software take three photos and combine them, but that wouldn't be a good way to highlight the benefits of a depth map...which is the point of the ad.
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I think a photo should be left largely untouched. At most correct for things like a skewed horizon or poor light balance, but really it is a capture of a moment. Erasing things and filling them with AI-generated “stuff” is degenerating the art of capturing the moment to a job of second-rate composition of elements.
Luckily no one is forcing you to use any of these features. But maybe, just maybe, there are people that don’t want to carry around a real camera everywhere with them.
Essentially every photo you take on a phone undergoes “ai” image processing.
You may think it’s not doing much more than a touch up but it’s changing a lot
This little scenario is SO my family when we get together - or my colleagues now and then. Thanks for the empowerment and blurred out egos.
Apple today shared a new iPhone 15 ad that focuses on some of the camera capabilities of the device, such as the option to snap an image and then adjust the focus during the editing process.
In the ad spot, a band is working on their album cover. One of the band members is using an iPhone to edit a picture of the trio in the group, and she uses the Portrait subject focus adjustment feature to focus on herself in the foreground, blurring out her bandmates in the background.
She hands the iPhone to her bandmate, who edits the image again to change the focus to himself, blurring the background and foreground and cutting her out of the image. The two bicker about which image to use before getting the opinion of the third band member, who taps to focus in on himself, blurring out the other two. In the end, that's the shot they go with.
"Turn your photos into portraits," reads the tagline of the video.
Standard images captured with the Wide camera on an iPhone 15 or iPhone 15 Pro model support focus editing. In the Edit interface, tapping on the aperture icon allows the amount of blur in the background to be adjusted with a slider. This feature is available even when the image was not originally captured in Portrait mode.
In a photo with multiple subjects, the focus of the photo can be changed by tapping on one of the people or objects in the image.
Article Link: Apple iPhone 15 Ad Highlights Portrait Camera Capabilities
I mean, the photo has a depth map and you control the focus point and simulated depth of field. Just like with a real camera you would set your focus point between those two people and select a larger f-number to get them both in focus.
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Do people ever take portraits without knowing where the focus should be at the moment they press the shutter button? Modern cameras detect the eye of the subject and place the focal plane exactly at the eye.
I can't take Apple serious if they really think an iPhone is a good tool to take a photo. A phone is just a backup camera in case you do not have your real camera with you. Why wouldn't you use your best camera if you have the choice?
I can't take Apple serious if they really think an iPhone is a good tool to take a photo. A phone is just a backup camera in case you do not have your real camera with you. Why wouldn't you use your best camera if you have the choice?
Yeah, I feel the same way. Phone cameras have come a VERY long way in terms of picture quality and I think they do a fine job in many everyday situations, but when I want to make a point of engaging in photography, it just doesn’t offer the flexibility and control a traditional camera does.
And when you have a group shot the camera doesn't know where to place its eye detect box. Beyond that, depth maps allow you post-processing creative control over depth of field, something not possible with a single shot from a "real camera".
Its hard to take serious anyone with a "real camera" who doesn't already understand that phones have killed the compact camera market because most people use them as their primary camera instead of a better camera which they either don't own, don't have with them, or prefer the simpler post processing and sharing workflow of a single device.
Canon solved that quite well. The camera scans your eye and knows where you look at when you half-press the button. Then the focus will stay on that exact person. So imagine you are taking photos of a football match and always want Messi in focus, because photos of him sell very well. The camera can do that.
And the depth of field that Apple creates is not real. For real depth of field you need light from behind the person. You do not get that very much with a small sensor. You need a big sensor and a wide open lens. I think that's why bokeh became popular. It showed that you had an expensive camera and lens that amateurs did not have. So it was a way to show off, which I do not really like. Now that fake bokeh is around, that does not work any more.
Was watching a commercial about a young girl and her grandmother and thought for sure it was an Apple commercial where she would break out her iPhone and make a iMovie but it turned out to be a Chevy commercial, well maybe it was filmed using an iPhone 15 
All that feature does is replace the manually selected AF box; its convenient but smart, sticky tracking makes that feature less important. It's not the automated feature you suggested where the camera just knows whose eyes should be in focus. One a camera with very good tracking, like the A9 or A1, all you would need to do is put the box on Messi and the camera by and large will track him while ignoring obstacles. But even the best cameras can sometimes get confused so you might need to re-lock on Messi occasionally with that Sony or the Canon.
Not really. Real depth of field does not need light from behind a person because depth of field exists even in a dark photo; you just cant see it. Depth of field is simply a product of sensor size, field of view, and aperture size. And of course software created depth field isn't real, neither is fake depth of field created in PS.
You are correct that shallow depth of field used to look expensive and premium, but that stopped being true after 2016. Bokeh has always been desirable because it allows you to remove background distractions, something which has been democratized by depth maps and portrait modes. Of course, real cameras don't let you move your focus point forwards and backwards or increase the depth of field at a later point.
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I switched from dSLRs/mirrorless cams around eight years ago to iPhones. They're great cameras. And are ALWAYS with me.
Outside of edge cases, the strength of a photograph has little to do with the camera one uses.
It's about the photographer, his/her life experiences, imagination, ability to see, understanding the quality of light and how to use that advantageously, how to compose, when and how to let details drop into the shadows, understanding the power of released narrative and how that influences a viewer's imagination when viewing a photo, and on and on and on.
iPhones ARE serious cameras in the right hands. Just like any other camera.
In the wrong hands, they're also just like any other camera.
Deliciously satirical ad. Inflated egos, main character syndrome, petty disagreements …. and all completely pointless!
Nicely done. Made me laugh.
Nicely done. Made me laugh.
It is a good camera with enough lighting, so stop trying to act like its not. I don't particularly like carrying around A7IV when I'm in the woods hiking and the iPhone is more than good enough. I wouldn't use it in club or at night if its to take pictures that I want to present as work, but for personal photos on Instagram it gets the job done.
I’m someone who likes to have options. I don’t know why portrait mode STILL doesn’t work with more than one person at a time.
>In the end, that's the shot they go with.
Is it though? As the spot ends, she taps again and says something like "how about that" with the implication that she at least is not on board.
I did really like the exchange: "I mean, the album is about my breakup." - "With ME." - "Yeah. I know."
Is it though? As the spot ends, she taps again and says something like "how about that" with the implication that she at least is not on board.
I did really like the exchange: "I mean, the album is about my breakup." - "With ME." - "Yeah. I know."
Phone needs to capture the depth informations. It won’t work when there’s not enough light, the main camera lens needs to take the picture and it needs to be a human or animal (in regular mode).
Overall it works pretty well and for me personally this is one of the main benefits of the iPhone 15 to edit background blur to pictures even these were taken in the regular camera mode and not especially in portrait mode.
I tried a few times and:
- no, you don't need any human or animal to have the "take the photo now, edit the focus later" feature
- even if the environment is well lit, sometimes this feature won't be there for that specific photo, and sometimes I indeed can edit the focus on not well lit ones, even without animals or humans in it.
So the answer must be somewhere else.