Apple is a post pc company

[maflynn]

Well I think this Post-PC stuff is a load of rubbish.

Its marketing, by doing this, they imply the PC only makers are producing legacy stuff that is not relevant but they themselves have their finger on the pulse of the consumer.

To be honest, Apple is great at marketing and this hammers home the iPad's strengths.

 

[KnightWRX]

Its marketing, by doing this, they imply the PC only makers are producing legacy stuff that is not relevant but they themselves have their finger on the pulse of the consumer.

To be honest, Apple is great at marketing and this hammers home the iPad's strengths.

Anyway, in the end, the iPad is a PC. Albeit, one that exposes only a limited vendor controlled environnement and goes back to the Single User, Single Task paradigm that was the 80s PC scene.

 

[maswriter]

Another way to look at "post PC"...

The best analogy I've heard is comparing mobile devices and traditional laptops/desktops with cars and trucks. Both cars and trucks provide transportation. For most people and most situations, a car is sufficient. But if you need to haul things, you need a truck. Although car manufacturers sell more cars and add more flashy features to them, they continue to sell and update their trucks.

Likewise, there are always people who need a traditional computer, usually to compliment their mobile devices. My daughter is one of them. She loves her iPad, but when she needs to write a term paper, she uses her desktop.

I'm sure that as long as people continue to need desktops and laptops, Apple and other manufacturers will continue to make them.

 

[*LTD*]

It doesn't matter wtf you call it.

Look at the computing landscape 5-6 years ago.

Look at the computing landscape NOW.

Note the differences. They're major.

Pick any label you like for it. Problem solved.

 

[kolax]

I hate the term "post PC". It should be "post desktop PC".

The PC is evolving. It is no longer a device that has to be used at a desk, and hasn't been for a while. We have small laptops, big laptops, netbooks and the latest advancement is the tablet.

While tablets are pretty powerful now, especially with iPhoto on the iPad 3rd gen, they aren't great for producing in comparison to a laptop.

Tablets are great for consuming, laptops great for producing. iOS and Windows 8 Metro are clear examples of an interface for consuming with limited multitasking (one application visible at a time).

It is the lack of real multitasking that is limiting tablets. Multitouch is great for consuming but not always great for producing (video editing - keyboard and mouse is far easier: shortcuts combined with cursor for accuracy versus your finger dragging a timeline and trying to get it right only for the timeline edit to slip a fraction when you lift your finger).

I think the future is a device that is the size of the iPhone, yet has the power of the most powerful Mac Pro. You choose how you want to display your data - a 10" touchscreen with a slot for your iPhone to plug into, or a 27" display with keyboard and mouse.

The keyboard and mouse isn't going anywhere for a long time, regardless of how well touch screens progress.

 

[MonkeySee....]

You've been an Apple user since 2010 yet you now somehow ignore every thing else out there ?

You say you'd hope for something, and if someone else offers it but not Apple, you consider the feature "A long way off" while the rest of us get to use it everyday ?

Is there something I don't get ? Why so attached to having only Apple stuff ?

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The initial post I replied to made no mention of you talking about Apple's direction. In fact, it seemed like you were talking about the industry in general. Let me then reply in the context of Apple's direction :

"You'll never get what you're asking for. It's not a "long way off", it's never coming at all. If you want that kind of functionality, look elsewhere in the industry, NAS boxes are a dime a dozen and fill that role quite nicely. Apple is now 100% iCloud, they will never provide you with network attached storage that is local to your house, aside from the Time Capsule (and even that we could argue could very well morph into iCloud Time Capsule in the next few years.".

Just to summarise your drivel....

This is a thread about Apple. Didn't think i needed to spell it out in my post. For Apple it is a long way off as they have so many great lines of products out there.

Yeah, I got my first Mac in 2010, so what? Its opened my eyes to a company that really cares about what they are doing. I've never seen this with another brand.

I didn't read the second bit of your post.

 

[KnightWRX]

Just to summarise your drivel....

This is a thread about Apple. Didn't think i needed to spell it out in my post. For Apple it is a long way off as they have so many great lines of products out there.

This thread was about Apple being a post-PC company. Your post was about Network Attached Storage which has about nothing to do with Post-PC.

Yeah, I got my first Mac in 2010, so what? Its opened my eyes to a company that really cares about what they are doing. I've never seen this with another brand.

What I've seen from Apple is that it is just another brand. I've had my share of problems with Apple products, and I've had my share of successes. Same experience I get with Dell, HP, Samsung, Sony, Philipps or any other brand of home/consumer electronics really.

I didn't read the second bit of your post.

Too bad, I was replying to your proposed context of "Apple direction's". Or did you actually read it and just don't actually want to engage in discussion ?

Again in the vague chance you actually read it : Apple is going with iCloud. They will never make the box you propose.

I'm not getting my hopes up though, with you it's always the same thing. You throw out a vague comment and when someone replies to you, you just post things like or without ever actually responding. You don't quite seem to be here to discuss things.

 

[MonkeySee....]

This thread was about Apple being a post-PC company. Your post was about Network Attached Storage which has about nothing to do with Post-PC.

I'm just going to highlight this bit and say that you clearly didn't bother to relate my post to the thread.

Unfortunately that's your problem for changing other peoples words to suit your argument.

Don't bother replying as you clearly don't get it.

 

[thekev]

Its marketing, by doing this, they imply the PC only makers are producing legacy stuff that is not relevant but they themselves have their finger on the pulse of the consumer.

To be honest, Apple is great at marketing and this hammers home the iPad's strengths.

Apple's marketing is meant to imply that if you don't have an ipad + iphone combination you're behind the curve regardless of your usage habits. The technology is just getting to a point where you can feasibly build such a thing. They can count on a shorter upgrade cycle given that the net effect of the hardware is still less powerful than typical computing devices today. I give it five years before it's a truly viable laptop replacement, but even that is quite impressive.

 

[roadbloc]

Don't bother replying as you clearly don't get it.

Actually I think you are the one missing a screw.

 

[MonkeySee....]

Actually I think you are the one missing a screw.

ok

 

[KnightWRX]

Don't bother replying as you clearly don't get it.

Yet you're the one who constantly refuses to even discuss things ? I commented, again in your reworked context, and you haven't replied. Why are you evading the subject ?

I agree with roadbloc. You seem to throw things out there and then plug your fingers in your ears when people start discussing, nit picking the details of the post and reframing your context instead of actually replying.

Welcome to the Apple world, you'll be a good fit with some of the more hard core fan base. Welcome to my ignore list also.

 

[Wardenski]

IMO, Apple is not a post PC company if it still produces Macs.

 

[MonkeySee....]

Yet you're the one who constantly refuses to even discuss things ? I commented, again in your reworked context, and you haven't replied. Why are you evading the subject ?

I agree with roadbloc. You seem to throw things out there and then plug your fingers in your ears when people start discussing, nit picking the details of the post and reframing your context instead of actually replying.

Welcome to the Apple world, you'll be a good fit with some of the more hard core fan base. Welcome to my ignore list also.

jesus ****ing christ.

my post

Maybe we will eventually end up with a couple of terabyte box that looks like a Time Capsule. It will hold OSX and all you apps, Music, Video etc and we will just be carrying around the screen (iPad) to relay that info.

Long way off but it would be nice and the merge between iOS and OSX it may not be too far from the truth.

My re-written post because you are so bloody pedantic....

Maybe Apple will eventually end up with a couple of terabyte box that looks like a Time Capsule. It will hold OSX and all you apps, Music, Video etc. We will just be carrying around the screen (iPad) to relay the OS via Bluetooth/Wireless so if i'm at home/out I can get a full OSX experience on it.

This is a Long way off for Apple but it would be nice and with the current merge between iOS and OSX it may not be too far from the truth and we will be running just one OS across one platform.

Can you read the revised and stop being so annoying!?

I was talking about Apple.

I have invested in Apple.

I have no plans to go elsewhere.

If you reply to my post with a counter argument again I will report you for harassment. That's how much you are bugging me!!!

 

[kolax]

Maybe we will eventually end up with a couple of terabyte box that looks like a Time Capsule. It will hold OSX and all you apps, Music, Video etc and we will just be carrying around the screen (iPad) to relay that info.

Long way off but it would be nice and the merge between iOS and OSX it may not be too far from the truth.

I doubt Apple would ever do that. They've invested so much into iCloud, with huge benefits of your stuff anywhere in the world with internet. If Apple had a terabyte box like Time Capsule (NAS essentially), it would be limited to your home network, and getting access to it from the outside wouldn't be reliable enough.

Even a hybrid model, where the NAS is synced with iCloud (so when you're on your home network you can have fast access to everything), is unlikely, as it would undermine iCloud.

Though, while iCloud is maturing, I think local storage on the device is pretty important. SSDs and Flash memory will keep getting more compact and offer huge amounts of storage very cheaply. I'd rather devices be packed with storage and everything synced with iCloud, rather than the device having no storage and everything purely being on iCloud. The internet is too unreliable not to have local storage too.

I hope Apple doesn't start forcing us to use iCloud for storage in future iOS devices.

 

[samcraig]

I think the problem is that either people are too literal - or don't understand what (at least) Tim Cook was saying.

He didn't say there's no need for PCs or that PCs were going to die, not exist. What he was saying is that there's a movement for many to either have this additional device and/or replace much of what they do on a "non-PC" device. That things that used to be only available on PC are now available on the tablet.

Here's what he said @ the Goldman Sachs Tech Conference

"I don't predict the demise of the PC, I don't subscribe to that. Given what we've seen, I believe the iPad is cannibalizing some Macs but more PCs. There are more of them to cannibalize than Macs so thats a plus to us. Tablets in general will cannibalize the PC. I think what it will do largely is that when you're competing with someone -- maybe politicians do this, I'm not big in politics -- it forces you to sharpen your message and tell who you are.

It'll be good for the PC industry because there will be this strong competitor and tablets will innovate like crazy and customers will decide which to buy. There will be a strong PC industry but tablets will be stronger in units. "

 

[rdowns]

IMO, Apple is not a post PC company if it still produces Macs.

Post-PC doesn't mean no PC. What is so hard to understand about this?

 

[soco]

Post-PC doesn't mean no PC. What is so hard to understand about this?

Not to advocate for the Devil, but I see how it could easily be interpreted that way. Most don't know about or even care about the ~33% of Apple's revenue that's still either PCs or just things unrelated to mobile.

What's so hard to understand about it is the hyper-journalism and Apple's hyper-marketing surrounding this catch phrase. Everyone's being screamed at that Apple is post-PC, thereby inferring to those who don't know better that they're done with Macs and the like.

Silly, but it is what it is.

 

[rdowns]

Not to advocate for the Devil, but I see how it could easily be interpreted that way. Most don't know about or even care about the ~33% of Apple's revenue that's still either PCs or just things unrelated to mobile.

What's so hard to understand about it is the hyper-journalism and Apple's hyper-marketing surrounding this catch phrase. Everyone's being screamed at that Apple is post-PC, thereby inferring to those who don't know better that they're done with Macs and the like.

Silly, but it is what it is.

Apple's hyper-marketing of the term? They've mentioned it at a few keynotes and in a press release or two. How have they hyper-marketed the term?

 

[soco]

Apple's hyper-marketing of the term? They've mentioned it at a few keynotes and in a press release or two. How have they hyper-marketed the term?

Sorry, but you don't really think Apple mentioning something a few times in a keynote isn't today's hyper-marketing, do you?

The way we and journalists look at and speak of Apple these days, Tim needs to merely blink in an odd interval and we'll talk about it for weeks. Their subtlety is hyper-marketing in the way that any other company would have to design an entire campaign to do the same.

 

[rdowns]

Sorry, but you don't really think Apple mentioning something a few times in a keynote isn't today's hyper-marketing, do you?

The way we and journalists look at and speak of Apple these days, Tim needs to merely blink in an odd interval and we'll talk about it for weeks. Their subtlety is hyper-marketing in the way that any other company would have to design an entire campaign to do the same.

So uninformed forum readers and so-called journalists are making a big deal of this and it's Apple hyper-marketing it? Come on.

 

[soco]

So uninformed forum readers and so-called journalists are making a big deal of this and it's Apple hyper-marketing it? Come on.

Heh, I guess I can concede that it's wrong to say Apple hyper-marketed it. I'm more so trying to point out that we shouldn't be nieve in thinking Tim and co. didn't know exactly what they were doing dropping that post-PC phrase into the keynote early and often. They planned this calamity. They always do.

They may not be the ones overdoing it with the marketing of the post-PC thing, but they're kings of dropping the bit of metaphorical food coloring into the glass knowing we'll stir it up and make a mess.

 

[Ariii]

What if there was an iPad with Finder???!!!

 

[iClive]

What if there was an iPad with Finder???!!!

Now you're talking! a 128Gb iPad with Finder and a (wireless bluetooth) proper keyboard would be the perfect all round mobile device for me, but maybe thats for another thread...

 

[maflynn]

What if there was an iPad with Finder???!!!

People have been clamoring for such for as long as the iPad and iPhone has been users hands. The issue is that apple seems to believe we don't need an exposed file system, just look at the latest iterations of Lion and Mountain Lion.

It is part of the post pc company philosophy in so far that traditional features of an OS, like a file system (exposed so a user can save to a specific folder) is no longer needed. They've shown that iPhone and iPads can live within that concept and I think OSX is heading that way albeit slowly.