So true. Perfect example is found in another truly American icon -- Harley-Davidson. Once upon a time, perhaps one of the finest 2 wheeled machines on the planet. If a room was filled with all the different brands of motorcycles you can buy today, H-D would indeed be the 800 pound gorilla. H-D is the slowest, least fuel efficient, least nimble, and least reliable with the highest cost to own of them all. YET,seemingly still the most desirable to own to Suzy and Joseph Average. People buy the H-D products not because of what they actually are, but because of what they represent to them.
HOWEVER....
The difference to me is that there are not so many shortcomings for Apple to overcome. I work with peecee's and Win based systems every day, 12 hours a day. It is always wonderful to come home to a machine (iMac 10K549) that lets me do my work, be productive, and literally everything I ask it to do without a hitch or glitch. I do not see the obstacle course for Apple that MS would have. And as far as the iPhone is concerned, If you are bored with that then you are likely the type of person that would be abled to sleep through Cirque de Soleil, or perhaps a Steve Vai concert... Seriously looking at the alternatives to iPhone is an exercise in futility. Flash means nothing to me, except a vehicle for as many worms and viri as possible.
Having said that, Apple peaks with every new product release. The world wakes up each time there is swallow flying over the campus in Cupertino. Before the actual peak ever has a possibility of happening, the entire world will again have solid trust in machines and operating systems, which is something Windows has never done and will never do.