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Apple Might Start Buying Ads on X Again

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Apr 12, 2001
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Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall Street Journal. The talks are said to have taken place "in recent weeks."

X-twitter-logo.jpg

In an attempt to maintain a relationship with X, Apple was one of the companies that did not pause ad buying when Elon Musk took over the company, but Apple did stop its ad buying in 2023 after Musk made antisemitic comments and there was evidence that Apple ads were being shown alongside pro-Hitler content.

Given that Musk just recently made a hand gesture that was widely interpreted as a Nazi salute at Donald Trump's inauguration, Apple's decision to resume purchasing ads on X could be perceived as ill-advised.

Musk is, however, a close Trump advisor and deeply involved with the Trump administration, so he could influence Trump's decisions concerning tech companies like Apple. Apple CEO Tim Cook donated $1 million to Trump's inauguration and also attended the event, and other tech CEOs and companies have been plying the administration with funds. Apple did not donate.

The Wall Street Journal says that several major companies are reevaluating their stance on advertising on X. Amazon plans to up its ad spending as well, and the boost in advertising could help X with some of its debt. In January, Musk said that user growth was stagnant, revenue was "unimpressive," and that the company was "barely breaking even."

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Apple Might Start Buying Ads on X Again
 
Article Link
https://www.macrumors.com/2025/01/30/apple-x-ads-talks/
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Reactions: 01cowherd, Just_Kevin, iMac&Cheese and 9 others
DHagan4755 said:
This is one of those situations where there was a lot of barking about X but there wasn't actually any biting. X is fine. Or it became fine when Meta also gave up the ghost when it came to fact checking.
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Are you saying that Community Notes are the right solution, and "X is fine" because it's moderated by the community instead of a politically-biased corporate entity?
 
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Absolutely disgusting. I encourage everyone to email Tim (tcook@apple.com) and (respectfully!) express your utter contempt and disappointment at his recent pro-Trump moves. I did it on inauguration day and haven't received a response (nor did I expect to), but I'm sure someone is reading them and compiling stats.
 
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coolfactor said:
Why? X is not the new Twitter. It's a leaning tower of ... something. Many businesses voluntarily dropped off of X completely, and Apple should stand firm with their principles.
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It's nothing to do with this, but purely due to posts relating to Musk bringing out the worst in people. There is a whole machine depending on you getting upset about every little thing. Don't give in!
 
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